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Communication Course Offerings

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
This course is also offered as JOUR 101.
This course teaches the concepts, history, and applications of communication. The implications and ethical issues of media and the communication process are covered. 3 hours lecture. (001636)
An introductory survey course demonstrating the methods and principles common to the communication design disciplines, including problem-solving, composition, idea generation, and storytelling. 3 hours lecture. (001637)
Prerequisites: ENGL 130.
An introduction to the styles and formats used in writing for radio, television, multimedia, and the Web. Writing includes commercials /public service announcements, news, and informational programming. 2 hours lecture, 2 hours activity. (001638)
Introduction to computer systems and applications relevant to the design, communication, and creative fields. Overview of hardware and software. The implications of working in a networked environment. Basic computer security, backup, and recovery. Macintosh, Windows, and UNIX environments. 2 hours discussion. (001641)
This course is also offered as THEA 121.
An introduction to technical theatre production in the areas of stage lighting practices and equipment operation. Class includes lecture/discussion and practical assignments. 2 hours discussion, 2 hours activity. (001653)
Visual communication is explored through images which audiences view. Includes graphic design methodology, layout, typography, symbolism, and grid systems developed from thumbnail through comprehensive. For non-Graphic Design majors only. 1 hour lecture, 3 hours laboratory. (001643)
For Graphic Design majors only. An Introduction to the language, processes, principles and theories of contemporary graphic design, including critical, systems and visual thinking. Students learn to create meaningful visual form. 1 hour discussion, 2 hours activity. (001644)
This course will explore the elements of visual design as they apply to the production of video and film. An overview of visual literacy will be given, and the application of these elements to the critical analysis of video and film productions will be discussed. Successful completion of this course for majors requires a grade of C or higher. 3 hours lecture. (001649)
Prerequisites: Department permission.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours lecture. (001658)
This course is an introduction to the fundamental vocabulary and techniques of digital photography. Emphasis is placed on developing visual competence in the creation and consumption of lens-based imagery. Course content includes the basics of camera and digital production techniques for color and black and white photographs that are produced as exhibition-quality prints and on-screen imagery. Includes a broad-based survey of photo history, contemporary theory, and current issues related to the practice of photography. Open to non-majors. 2 hours lecture, 3 hours laboratory. (001654)
A brief introduction to the basic tools and processes of the design and publication of pages to be accessible on the World Wide Web. 1 hour lecture. You may take this course more than once for a maximum of 3.0 units. Credit/no credit grading. (020447)
An introduction to computer graphics utilizing both PC and Macintosh platforms. Applications for print, video, and training are stressed. 2 hours discussion, 2 hours activity. (001665)
This course provides a theoretical and practical knowledge of digital audio productions techniques for radio, video, and multimedia. Particular emphasis is placed on audio for video and production strategies for effective communication in audio. 2 hours lecture, 2 hours activity. (001652)
An exploration of the design and impacts of new technologies related to communication through social media. 3 hours lecture. (001772)
Introduction to hypertext markup language (HTML), Web standards, and the Web publication process. Includes practical exercises in the creation and publication of Web pages and the construction of coherent Web sites. 2 hours discussion, 2 hours activity. (001660)
Prerequisites: CDES 103, CDES 141, CDES 206, CDES 216.
An introduction to audio and video preproduction, production and postproduction. Students apply concepts learned in lecture with a weekly activity in a multi-camera studio environment. 2 hours lecture, 2 hours activity. (021043)
Prerequisites: ARTS 125, CDES 132, CDES 206, CDES 283 or faculty permission.
Orientation to the visual portfolio process and review. Required for students in the CDES Visual Communication/Graphic Design sequence. Successful completion of the course with a grade of CR is necessary for entry into CDES 332, CDES 333, and CDES 334. Review of individual work by faculty committee. 2 hours activity. Credit/no credit grading. (001646)
A course in the practical application of media in radio, television, and magazine formats. 4 hours activity. You may take this course more than once for a maximum of 6.0 units. (001662)
Discussion and analysis of the function, structure, organization, operation, regulation, and economics of the various telecommunication industries, including broadcasting, cable, independent production, and other related new technologies. Successful completion of this course for majors requires a grade of C or higher. Required for enrollment in upper-division Media Arts courses. 3 hours lecture. (001651)
An introduction to the application of media and learning theories that emphasize efforts and practices on designing, developing, delivering, and assessing the effects of digital media on the development of consumers' knowledge, perceptions, beliefs, and behaviors. The understanding and awareness of the impact of media on both intentional and incidental learning will be explored. 3 hours discussion. (001684)
Prerequisites: CDES 271 or concurrent enrollment or faculty permission.
Students taking the course for the Minor in Education should request faculty permission. An introduction to the area of media for instruction and training. The course is divided into three general areas: (1) Hardware; (2) Theory; (3) Application. Students will design and carry out plans for actual use of media in teaching and learning situations. 2 hours discussion, 3 hours laboratory. (001640)
An introductory survey of the printing, publishing, and packaging areas of graphic arts. Systems of digital printing, including inkjet, subliminal dye, dry toner, and liquid ink systems. Emphasis on industry organization and structure, printed products for mass distribution, and methods of graphic arts reproduction. 1 hour lecture, 2 hours discussion. (001650)
Prerequisites: CDES 114, CDES 281, or faculty permission.
Introduction to digital pre-publishing (print and WWW). Examination of document layouts and page makeup, including software applications. Proper use of type as alphanumeric symbols and concepts of character and paragraph formatting are stressed. The course includes an introduction to file importing techniques and strategies for complex document construction. This course is appropriate for students who want an understanding of introductory content creation techniques for publication. 2 hours discussion, 2 hours activity. (001730)
Prerequisite: CDES 206.
An introduction to 2D design, digital color, vector and raster images, typography, digital production and pre-press techniques. Students learn to prepare documents for printing, using Adobe Illustrator, Photoshop and In Design on the Macintosh computer platform. 1 hour lecture, 4 hours activity. (021059)
Prerequisites: ENGL 130 or JOUR 130 (or equivalent) with a grade of C- or higher.
Study of various approaches to the critical examination of communication. Application of principles to selected examples. This course is required for all majors in the Department of Communication Design. 2 hours lecture, 1 hour discussion. This is an approved Graduation Writing Assessment Requirement course; a grade of C- or higher certifies writing proficiency for majors. (001668)
Students acquire a qualitative understanding of how various information and communication technologies work, the social needs that drive technology developments, and the future impact of new information technologies on work and society. This course is required for all majors in the Department of Communication Design. 3 hours lecture. This is an approved General Education course. (001659)
Prerequisites: CDES 261 (with a grade of C or higher) or faculty permission.
A review of the legal assumptions of telecommunication regulation; a review of the major legal issues, cases, and legislative acts which form the corpus of telecommunication regulation. 3 hours lecture. (001718)
An extension and expansion of basic skills with tools and processes for the design and publication of pages to be accessible on the World Wide Web. Intended to enhance the understanding and skills of students who have already had some introduction to, and experience with, Web design. 1 hour lecture. You may take this course more than once for a maximum of 3.0 units. Credit/no credit grading. (020446)
Prerequisites: CDES 103 or JOUR 260.
An analysis of the role of the copywriter in the creation of media advertising. Emphasis on effective copywriting. Training in the creation of complete campaigns. Includes brief study of ethics and regulations of advertising. 3 hours lecture. (001666)
Prerequisites: Basic computer literacy, faculty permission.
A study in the design and development of multimedia. Emphasis on conceptualizing multimedia products for use in education and training, information delivery, and performance support. Hands-on skill development in creating digital elements for use in multimedia, such as graphics, audio, and video and combining these elements into interactive programs. 2 hours lecture, 2 hours activity. (001773)
An examination of the economic principles and concepts needed to understand the workings of the electronic media industries. Applications and examples are selected to illuminate current media trends. 3 hours discussion. (001757)
Examines the use of computer systems and technology in expanding and improving traditional communication methods. The role of computers in production and distribution of mass media forms will be studied as well as implications for individualizing information and communication modules with large automated information data bases connected to terminals in the home or office. Telecommunication networks using satellites, fiber-optics, packet switching burst communication transmissions will be explored. 3 hours discussion. (001786)
Prerequisites: CDES 222.
Modern Web technologies for the production and publication of Web pages and sites. Production of client-side and server-side dynamic Web pages to accept user input and retrieve information from databases. Style sheets for controlling Web page appearance. 2 hours lecture, 2 hours activity. (001742)
Prerequisites: CDES 222.
The nature of the human interface. Issues in human interface design with strong emphasis on the WWW and E-commerce. Principles of usability and their underpinnings in cognitive psychology. Web accessibility and adaptive technologies. Students critically analyze the usability of existing E-Web sites and recommend changes. 3 hours lecture. (001748)
Prerequisites: CDES 230.
Introduction to typographic and diagramatic information design with an emphasis on improving the accessibility and usability of complex data for print and interactive media. Topics include principles of visual and typographic composition, visual perception and cognition, visual symbols, visual representations of hierarchical structures and quantitative information, interaction and navigation in visual interface design. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001750)
The course is designed to expose visual communication students to significant graphic forms, personalities, and movements. Students will relate symbolic, typographic, photographic, and illustrative imagery to informative and persuasive media. 3 hours discussion. (001670)
Prerequisites: CDES 230.
Exploration of letterforms; historical through contemporary. Alphabet development and modification for visual communication. Experience with traditional letterform techniques and how they interface with current computer technologies. 2 hours discussion, 2 hours activity. (001669)
Prerequisites: CDES 230 for CDES majors.
Other majors require instructor permission. Study of methods, materials, and techniques used by designers to translate literary or verbal messages into visual terms. Designed to equip students with foundation techniques for interpreting and explaining visual concepts. 2 hours discussion, 2 hours activity. (001671)
Prerequisites: CDES 230.
Introduction to typographic syntax, with an emphasis on the organization and visual structure of typographic information. Topics include principle of composition, form-counterform relationships, modular grids, proportion, and visual hierarchy. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001672)
Prerequisites: CDES 333 or CDES 334.
Course designed to enable student exploration of broad professional field of visual advertising design, special creative technique and presentation methods; interface with corporations, institutions, and government. 2 hours discussion, 2 hours activity. (001674)
Prerequisites: CDES 333, CDES 334.
To prepare the student to develop communication methodology for solving experimental packaging problems; to develop two-dimensional and three-dimensional package simulation techniques; to understand the marketing aspects of packaging, technical reproduction methods of packaging, and interface them with the visual media. 2 hours discussion, 2 hours activity. (001682)
This course examines the development of radio/television formats, programming types, ideology, and genres from historical and critical standpoints. The impact on cultural functions, political agendas, social judgment, art forms, and human communication will be addressed through interpretation of mediated content. 3 hours discussion. (001771)
The origins and major movements in the area of the documentary film. The various uses relating to propaganda, social problems, and personal insight. Production motivations in seeking the mass audience through documentary. Open to non-majors. 3 hours discussion. (001683)
Prerequisites: CDES 103.
An advanced writing course for non-print media which provides experience in writing narrative scripts for television and film. Consideration will be given to format and style as well as aspects of dramatic structure. 3 hours lecture. (001721)
Motion picture beginnings. How production, distribution, and use developed to make motion pictures a powerful medium for mass communication. The significance of the motion picture as an entertainment, education, information, and propaganda device meeting unique social needs and purposes. Open to non-majors. 3 hours discussion. (001677)
Prerequisites: CDES 366.
This course is designed to acquaint the student with the responsibilities of the producer in all media productions. 3 hours discussion. (001761)
Prerequisites: CDES 261 (with a grade of C or higher) or faculty permission.
A thorough review of the basics of broadcast and online programming practices and theory including both qualitative and quantitative audience analysis. Programming for broadcast, cable, satellite, premium, public, and online media are discussed and analyzed. 3 hours lecture. (001762)
The course explores distribution strategies adopted by international media industries in the era of globalization. Such strategies include: genre adaptation, content reformatting, audiovisual translation, and programming. 3 hours discussion. (020660)
Examines the creation and propagation of representations of identity, such as sexuality, ethnicity, race, nationality and class within film, video and electronic arts. 3 hours discussion. (020661)
Investigates the concept of world and national cinema within historical, economic, cultural, and theoretical contexts. 2 hours discussion, 2 hours activity. (020662)
Prerequisites: CDES 103, CDES 216.
The skills and techniques of announcing in audio, slide tape, film, and video presentations. Areas covered include copy interpretation and the objective delivery of scripted and ad-lib material in a variety of audio, film, video, and live presentations. 2 hours discussion, 2 hours activity. (001715)
Prerequisites: CDES 103, CDES 216.
Theory, practice, and techniques involved in gathering, writing, and reporting broadcast news. 2 hours discussion, 2 hours activity. (001714)
Prerequisites: CDES 261 (with a grade of C or higher) or faculty permission.
The programming and management principles involved in the operation of telecommunication facilities. Course content includes sales, advertising, programming, legal and ethical management responsibilities, and other related topics. Industry professionals are frequent guest speakers. 3 hours lecture. (001717)
Prerequisites: CDES 226, CDES 261. For APCG majors: APCG 112, CDES 103, CDES 141, CDES 216.
Theory and techniques of video production designed to develop skills in all aspects of electronic field video production. The course includes all pre-production, production, and post-production videotape editing elements related to the production of all video programs. 2 hours discussion, 3 hours laboratory. (001720)
Prerequisites: CDES 103, CDES 216; CDES 261 (with a grade of C or higher).
The planning, researching, writing, and production of news and informational programs related to public affairs. Course content includes interview, discussion, and documentary styles of public affairs programming. 2 hours discussion, 2 hours activity. (001716)
This course is an internship offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 3 hours lecture. You may take this course more than once for a maximum of 15.0 units. (001736)
Prerequisites: CDES 206 (with a grade of C or higher).
This course addresses photographic perception, creative process, and a more thorough investigation of narrative editing practices and techniques related to digital photography. Technical concepts include advanced systems of exposure and digital imaging processing for high-quality digital output. Open to non-majors. 2 hours discussion, 2 hours laboratory. (001737)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours lecture. Credit/no credit grading. (001739)
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (001740)
Prerequisites: CDES 314.
Project-based course designed to develop the student's ability to function as a multimedia development team member. Emphasis on design and development of multimedia programs for use in education and training, information delivery, and performance support. 3 hours discussion. (001774)
Prerequisites: CDES 222 or faculty permission. Completion of, or concurrent enrollment in, CDES 323 is recommended.
The role of the computer in handling office functions is examined. Emphasis will be on the analysis of office services and operations in terms of organizational structure and individual requirements. System design and implementation will be covered in terms of user acceptance, equipment requirements, and cost/benefits. Comparisons will be made between centralized and decentralized systems. 2 hours discussion, 2 hours activity. (001752)
Prerequisites: CDES 327, CDES 334.
Creation of documents to affect audiences, including book, magazine, annual report, newsletter, and experimental formats. Includes publication formula, analysis, and relation to electronic platforms. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001753)
Prerequisites: CDES 334.
An introduction to the design of messages, artifacts, and experiences that integrate sustainable practices with graphic design. Students become familiar with the major sustainability principles frameworks and tools by applying them to hands on projects. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001755)
Prerequisites: Graphic Design students: CDES 230, CDES 206, CDES 333, CDES 334. Media Arts students: CDES 206, CDES 313. All students: faculty permission.
This course offers communication Design students the opportunity to create an advertising campaign for a national competition. Students are responsible for research, design, copywriting, production, and presentation under faculty supervision. This course works in collaboration with a similar class in the College of Business, which is responsible for research, marketing and strategic aspects of the competition. 3 hours discussion. (020261)
Prerequisites: CDES 334.
Introduction to typographic semantics, with an emphasis on the expression of meaning, experimentation, and discovery. Topics include contemporary typographic theory, font design, mixing messages, non-linear composition and sequence. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001673)
Prerequisites: CDES 333, CDES 334.
Analysis, creation, and presentation of identity, branding, and licensing for corporate, government, education, medical, and non-profit organizations. 2 hours discussion, 2 hours activity. (001754)
Prerequisites: CDES 334.
Introduction to time-based information design and kinetic typography, exploring relationships between music and typographic composition for new media. Topics include historical relationships between music and typography, form and space, hierarchy and structure, texture and depth, time and movement. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001681)
Prerequisites: CDES 327, CDES 334. An advanced study of contemporary design issues, concerning the application of design process and theory to complex problem-solving across multiple contexts. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (021023)
Prerequisites: CDES 431, CDES 434.
The course focuses on business aspects of graphic design and developing a portfolio for presentations. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001797)
Prerequisite: Senior standing.
This seminar is the capstone course for the Option in Mass Communication Design. It is intended to provide students with an intensive collaborative experience in critique of the design of mass communication channels, programs, and artifacts. 3 hours seminar. (020659)
Prerequisite: Senior standing.
This is the capstone course for all students in the Media Arts Option. Students prepare a professional portfolio of work, a resume and learn about other employment issues. Students also complete an advanced collaborative media project. 3 hours lecture. You may take this course more than once for a maximum of 3.0 units. Credit/no credit grading. (020556)
Prerequisites: CDES 366.
This course will focus on the design and creation of television programs used in corporate training, interactive video, and other non-dramatic settings. Students will be responsible for the television producer's functions in planning and supervising the execution of television programs, with emphasis on content, organization, and use of production techniques to secure the intended audience response. 2 hours discussion, 3 hours laboratory. (001768)
Prerequisite: CDES 366.
This course introduces both the theoretical and practical applications of cinematography. Students become attuned to light and shadow, learn basic camera and lighting systems, organization of these systems, and the visual thought process of cinematography. 3 hours discussion. (021045)
Prerequisites: CDES 366.
Involves complicated and detailed editing of video-based materials using digital and analog linear and nonlinear video editing procedures and techniques. 3 hours discussion. (001758)
Prerequisite: CDES 366.
This course focuses on the theoretical and aesthetic challenges faced by the director. Strategies for preparing actors, character development and casting are addressed and workshops provide students with practical experience in staging dramatic narrative scenes. Students further their visual skills and learn to shape and craft screen performances by gaining a thorough understanding of the actor's language and technique. 3 hours discussion. (021044)
Prerequisites: CDES 366.
Theory and techniques of color video production designed to develop skills in all aspects of video production. This course includes pre-production and production elements related to the production of all video programs. 2 hours discussion, 3 hours laboratory. (001719)
Prerequisites: CDES 366.
Selected video production projects involving advanced techniques not covered in other production courses, including integration of other media forms into complete video programs. 2 hours discussion, 3 hours laboratory. You may take this course more than once for a maximum of 6.0 units. (001759)
Prerequisites: CDES 366 or faculty permission.
Provides students with opportunities to further define their skills and abilities in audio and/or video-related experiences. 3 hours discussion. You may take this course more than once for a maximum of 15.0 units. Credit/no credit grading. (001764)
Prerequisites: CDES 272.
Application of systematic instructional design and development techniques. The student functions as an instructional planner and performs key instructional design/product development tasks such as assessing instructional needs and developing detailed design specification, prototypes and final instructional products. Emphasis on developing products for incorporation into an instructional design portfolio. 3 hours discussion. (001776)
Prerequisites: CDES 373 or faculty permission.
Theory and practice of evaluation as it relates to instructional products and programs. Consideration of formative and summative evaluation techniques that are particularly applicable to instructional technology, including peer and expert review, pilot testing, and cost-benefit analysis. Examination of sampling techniques and measurement methods that support the evaluation effort. 3 hours discussion. (001780)
Prerequisites: CDES 373.
Theoretical frameworks and strategic approaches to analyzing the source of human/organizational performance problems are discussed. Emphasis on analytical approaches to needs analysis that result in recommended interventions to solve performance problems such as training, organizational development, and workplace redesign. 3 hours seminar. (001775)
Prerequisites: CDES 373.
An overview of the scholarly theory, research literature and application of the field of instructional technology. Classic models and theories about instruction, learning, perception, systems and communication are examined. Research findings that have potential applications in the design, production or delivery of instruction are featured. Micro-theories such as component display theory and elaboration theory, which have particular relevance to instructional design, are considered. 3 hours discussion. (001686)
Prerequisites: Faculty permission.
This course is an internship offered for 1.0-12.0 units. You must register directly with a supervising faculty member. The internship is a program designed to provide the student with occupational experience within the industrial environment in the information and communication profession prior to graduation. The internship is designed as a transition to professional practice wherein the student will work full-time within an industrial firm for a length of time to be established between the cooperating firm, the intern, and California State University, Chico. The student will experience a wide range of industrial situations, conditions, and practice. Students will serve their internship under the direct supervision of a practicing member of the profession. You may take this course more than once for a maximum of 15.0 units. (001788)
Prerequisites: CDES 396 with a grade of C or higher or faculty permission.
This course addresses the development and execution of a single photography project culminating in a final portfolio. Individual research on historic and contemporary photo-practices is expected. Open to non-majors. 2 hours discussion, 3 hours laboratory. You may take this course more than once for a maximum of 6.0 units. (001794)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours supervision. (001798)
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 3 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (001799)
As a seminar, this course is designed to challenge students to think critically about the modes, functions, and consequences of communication in instructional settings. 3 hours seminar. (001800)
An overview of research strategies for instructional technology. Emphasis on critical review of existing research, formulating research questions, selecting a research methodology, collecting data, and reporting results. Key outcome is student generation of a proposal for the research or project component of the M.S. in Instructional Technology. 3 hours seminar. (001801)
Prerequisites: CDES 271, CDES 476.
Exploration and application of instructional design models. The student functions as an instructional consultant, analyzing an instructional problem/opportunity, designing and developing an instructional intervention. The emphasis is on developing products for incorporation into an instructional design portfolio. 3 hours seminar. (001804)
Prerequisites: CDES 373 or CDES 475.
Project-based course designed to develop the student's ability to function as a project leader and team member in the development of instructional projects incorporating print, video, and computer-mediated delivery systems. Emphasis on design and development as well as team management. 1 hour discussion, 4 hours activity. (001782)
Examines the social, economic, and public policy implications of current trends and potential changes in information technology and in the institutions controlling that technology. Policy options associated with cable television, communication satellites, multimedia technology, and global information systems will be discussed. 3 hours seminar. (001802)
Prerequisites: CDES 314, faculty permission.
Project-based course designed to develop the student's ability to function as a project leader and team member in the development of multimedia programs and prototypes. Emphasis on multimedia design and development as well as team management. 3 hours discussion. (001781)
Prerequisites: Faculty permission.
This course is a graduate-level independent study offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. (001811)
Prerequisites: Department permission.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours lecture. You may take this course more than once for a maximum of 3.0 units. (001810)
This course is offered for 1.0-6.0. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (001812)
This course is offered for 1.0-6.0. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (001813)

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
Effective oral communication. Introduction to human communication theory. Practice in gathering, organizing, and presenting material in speeches to persuade, inform, and interest. 1 hour lecture, 2 hours discussion. This is an approved General Education course. (002206)
Prerequisites: Acceptance into the Honors Program.
Effective oral communication. Introduction to human communication theory. Practice in gathering, organizing, and presenting material, with special emphases on evidence, reasoning, analysis, and argument. Oral advocacy of ideas with a focus on critical thinking. Open to Honors students only. 3 hours discussion. This is an approved General Education course. (002207)
This course examines communication in small group processes such as group development, group climate, leadership and roles, problem solving, and conflict. Participation in an in-class small group helps facilitate individual and group improvement. 3 hours discussion. This is an approved General Education course. (002208)
Using speeches developed for other communication classes, students will compete in a speech tournament held on a weekend designated at the beginning of each semester. Students will practice public speaking, argumentation and debate skills and will receive written feedback from a minimum of two different critics. This course is for students without any previous competitive public speaking experience. 1 hour lecture. You may take this course more than once for a maximum of 2.0 units. Credit/no credit grading. (002209)
See description for CMST 139C below. 3 hours activity. You may take this course more than once for a maximum of 8.0 units. (002212)
See description for CMST 139C below. 1 hour discussion, 3 hours activity. You may take this course more than once for a maximum of 8.0 units. (002213)
Supervised preparation for participating in intercollegiate contests in debate, persuasion, informative speaking, oral interpretation, speeches to entertain, and similar events. No more than 8 units of Forensics (CMST 139 or CMST 339) may be counted toward total University requirements. 2 hours discussion, 3 hours activity. You may take this course more than once for a maximum of 6.0 units. (002214)
This course offers students the opportunity to learn and develop critical knowledge and communication skills related to career development and employment searching. The course is offered as a two-day workshop where students attend individual seminars on topics such as Career Development (choosing the first job, how to build jobs into a career, how to select professional fields); Professional Expectations (business attire, communication, dining etiquette); Employment Research (company, industry, and job research, resume and cover letter writing, persuasion); Interview Preparation (communication, questions, research, follow up). Students learn about the many career options available to them after graduation, as well as how to prepare for and successfully meet their personal employment goals. 1 hour discussion. You may take this course more than once for a maximum of 2.0 units. Credit/no credit grading. (020008)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 1 hour discussion. (001998)
An introduction to the study of one-to-one relationships, focusing on the experience, behavior, and rules governing such interpersonal contexts as friendships, families, and employer-employee relations. Factors influencing communication are studied, such as language, perception, non-verbal, power, status, and roles. Problems of communication are identified and studied. Confidence in relating interpersonally is handled. 3 hours discussion. (002219)
Using both cognitive and experiential models, this course explores the relationships between gender and communication. Discussions focus on such topics as self-perceptions and images of men and women, language used by and about men and women, self-disclosure and self-assertion as communicative acts, gender differences in information processing and non-verbal communication, private and public contexts for gender communication, and gender communication in organizations. 3 hours discussion. This is an approved General Education course. (021189)
Focus is on the problems of communication between cultural groupings inside and outside of the U.S. Various historical and political contexts in which intercultural communication occurs are examined. 3 hours discussion. This is an approved General Education course. This is an approved US Diversity course. (021193)
Study of the nature of argument, including methods of analysis, research, patterns and fallacies of reasoning, use and tests of evidence, refutation, and debate as a practical application of argumentation. 3 hours discussion. This is an approved General Education course. (002221)
This course introduces students to the communication studies major or minor. It reviews and discusses the major theories, research, and related principles of the field to create general awareness for students new to the communication discipline and emphasizes the practical and professional applications of the field, enabling students to make connections among the discipline, their daily life, and potential career choices. 3 hours lecture. (002001)
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or better.
Writing skills course for communication studies majors that addresses issues in communication scholarship, including practical applications of theory and research in communication, communication journals and the publication process, how to conduct a scholarly literature review, how to write a scholarly research paper in communication studies, and how to write on a professional level. 3 hours lecture. (002216)
Examination, evaluation, and application of scientific methods of communication behavior analysis, especially those directly applicable to human communication. 3 hours lecture. (002023)
See description for CMST 339C below. 3 hours activity. You may take this course more than once for a maximum of 8.0 units. (002225)
See description for CMST 339C below. 1 hour discussion, 3 hours activity. You may take this course more than once for a maximum of 8.0 units. (002226)
Supervised preparation for participating in intercollegiate contests in debate, persuasion, informative speaking, oral interpretation, speeches to entertain, and similar events. No more than 8 units of Forensics (CMST 139 or CMST 339) may be counted toward total University requirements. 2 hours discussion, 3 hours activity. You may take this course more than once for a maximum of 6.0 units. (002227)
Prerequisites: CMST 131, CMST 330, and CMST 331 with a garde of C- or higher.
Study of representative theories of rhetoric from classical to modern times. Emphasis is on continuing questions, trends, developments, and influence upon contemporary thought, and practical applications of theory to understanding and performing rhetorical criticism. 3 hours lecture. (002217)
Basic theories of persuasion, including variables, resources, and constraints affecting persuasive discourse in diverse situations. This course aims to develop students' abilities as an observer and informed practitioner of persuasive communication. 3 hours discussion. (002220)
Prerequisites: CMST 131, CMST 330, CMST 331 with a grade of C- or higher.
The study and survey of major content areas of organizational communication theory and research. Contemporary theories related to organizational environments are reviewed with an emphasis on technology in organizations and its relationship to communication process. Content areas include ethics, networks, diversity and cultures, changing employer-employee relations, feedback, groups, home-workplace tensions, and various emerging topics in the field. 3 hours discussion. (002222)
Prerequisites: CMST 131, CMST 132, CMST 330 all with a grade of C- or higher.
The course is designed for junior level communication studies majors to develop advanced public speaking skill while working concurrently on knowledge development in general career environments and/or specific professional contexts. Potential career choices and strategies for the communication major are identified and explored. This course challenges the student to prepare for the post graduation goals via knowledge accumulation, skill advancement, and development of communication competence. 3 hours discussion. Formerly CMST 482. (002244)
3 hours lecture. You may take this course more than once for a maximum of 15.0 units. (002232)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 1 hour discussion. (002020)
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Special projects (research or production) in communication study. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (002234)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
This course is also offered as JOUR 424, POLS 424.
Analysis of major factors in group and individual opinion formation, with emphasis on politics, opinion measurement, and the role of mass media in the political process. 3 hours lecture. (002029)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
This course is also offered as JOUR 428, POLS 428.
An examination of the relationships of politics and the mass media. Topics may include politics, visual rhetoric, the public sphere studies, media analysis, public policy decisions, political media campaigns, and social movements. 3 hours seminar. (002246)
Prerequisites: ENGL 130 or JOUR 130 (or equivalent) with a grade of C- or higher; CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; for CMST majors or by faculty permission for non-majors.
Study of freedom of speech, with attention to issues of dissent and responsible communication. 3 hours discussion. This is an approved Graduation Writing Assessment Requirement course; a grade of C- or higher certifies writing proficiency for majors. (020262)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; either CMST 334 or CMST 335.
This course introduces students to the theory/practice of health communciation as a context within which dyadic, small group, and organization communication occurs. Students examine topics such as provider-client communication, health communication and technology, diversity and culture as influences in health communication, and the role that the mass media plays in disseminating information about and impacting health communication. This lecture/discussion class examines relevant case studies and works with local health agencies in brief service learning projects designed to put theoretical knowledge to practical social use. 3 hours discussion. (002235)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher.
This course provides an in-depth study of selected contexts and issues for rhetorical studies. 3 hours discussion. (020251)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors or by faculty permission for non-majors.
In-depth theoretical approaches and research perspectives are studied from the field of organizational communication. Theories studied include classical to modern theories of organization, as well as contemporary and critical theories in the communication field. Research areas reviewed include network analysis, socialization, control practices, and others. Application of theory into research is also explored. 3 hours lecture. (002030)
Prerequisites: ENGL 130 or JOUR 130 (or equivalent) with a grade of C- or higher, CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; CMST 132 for CMST majors or by faculty permission for non-majors.
This course represents an advanced exploration and application of leadership and associated decision making with particular focus on communication processes in a variety of contexts. Discussion topics include, but are not limited to, traditional and contemporary leadership theory, leadership communication competence, leadership and dissent, gender and cultural issues associated with leadership and decision making, followers as an integral part of the leadership equation, and ethical issues related to leadership communication. A group project offers students the opportunity to witness first-hand concepts discussed and to apply what they have learned. 3 hours lecture. This is an approved Graduation Writing Assessment Requirement course; a grade of C- or higher certifies writing proficiency for majors. (002247)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; CMST 132 for CMST majors or by faculty permission for non-majors.
This course extends students' interviewing knowledge and experience beyond job search interviews into complex contexts such as focus groups, needs assessments, performance appraisals, and employee counseling and disciplinary action. Attention is given to listening and nonverbal behavior in interview contexts, interview development and management, facilitation skills for group interviews, and analysis and interpretation of interview data. Technology as a medium for interviews is also explored. 3 hours discussion. (002248)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher.
This course provides opportunities for advanced students in organizational communication to extend and apply their discipline knowledge, primarily using a case study method. Course topics focus on current issues in communication research related to organizational life, including but not limited to socialization, computer mediated communication, organizational transformation, ethics, technology, and others. Students are actively engaged in the content by reflecting on, analyzing, debating, and discussing case studies while presenting their work in both oral and written formats, individually as well as in groups. 3 hours discussion. (020250)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher.
This course examines the communication concerns of the nonprofit, or third sector, and its changing role in society. Students extend their knowledge of communication theory, analysis, and presentation skills while examining topics such as internal and external communication at the national, state, and local levels of nonprofits, volunteer and other stakeholder communication, crisis and advocacy communication, and communicating for sustainability. Innovations in nonprofit organizing are also covered. 3 hours discussion. (020249)
Prerequisites: Completion of 18 units within either the Major Core, Organizational Communication Option, or Communication and Public Affairs Option.
To enroll in CMST 489, students must apply for an internship directly with the internship coordinator, who can be found through the CMST main office. Applications must be completed by the end of the second week of the semester and by the first day of a special session. The internship program provides students with a culminating experience that links their educational experience with practical organizational experience prior to graduation. Student learning objectives for the internship are jointly established by the student, the cooperating organization, the internship coordinator, and California State University, Chico. Students serve their internships under the direct supervision of a member of the cooperating organization. Students can only enroll in the course through the coordinator. This course is offered for 1.0-15.0 units, and only 3.0 units count toward graduation requirements in the organizational and human communication options. 10 hours discussion. You may take this course more than once for a maximum of 15.0 units. Credit/no credit grading. (002039)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 9 hours supervision. (002044)
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 3 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (002253)
This course introduces graduate students to the field of communication studies and the philosophical and meta-theoretical debates that under gird communication research. The major forms of theory and research that represent the history of the field and current contemporary discourse in communication are surveyed. 3 hours seminar. (002045)
This course is designed to provide students with an understanding of research methods associated with the field of communication. The predominant focus is quantitative inquiry with attention to surveys, experiments, content analysis, and evaluation research. Also included is experience in computer analysis of statistical data and construction of a research proposal. 3 hours seminar. (002046)
Prerequisites: CMST graduate standing or faculty permission.
This course is an introduction to qualitative research methods in communication studies including: conceptualization, research design, data collection procedures, and analyses. The role of communication theory in guiding and informing research design in the field is emphasized, as are the ethical and political dimensions of conducting qualitative research. 3 hours seminar. (002254)
This course is also offered as POLS 604.
This seminar examines various political communication phenomena both in the United States and the international stage. Aspects of political communication research covered include: media and politics, image politics, visual rhetoric, and public sphere studies. The course emphasizes literature on political communication while simultaneously encouraging students to consider the boundaries of the political as it relates to the study of communication. 3 hours seminar. (002255)
This course is designed to acquaint students with classic and contemporary theories, and their associated research findings, in the area of interpersonal communication. The course explores a number of topics in the field of interpersonal communication and relationships that are currently generating research attention and/or have been influential in moving the field to where it is today. 3 hours seminar. (002256)
This course takes a communicative perspective to the study of organizations, and intends to help students develop familiarity with major communication theories, research orientations, and issues regarding both organizations and the relationship among individuals organizations, and society. 3 hours seminar. (002257)
Health communication is an emerging specialty in the field of communication. The course includes issues such as provider-client communication, provider-provider communication and education, intercultural health communication, alternative medicine, health ethics, and mass media health images. 3 hours seminar. (002259)
This seminar is intended to introduce students to some central topics of intercultural communication from diverse theoretical perspectives. Various intellectual, historical and political contexts in which intercultural communication occurs are examined. The seminar also addresses discussions about the relationship between self and other, identities and differences, nationalism (or nation-state), immigration, citizenship, and globalization with an explicit focus on communication in intercultural communication contexts. 3 hours seminar. (002260)
This seminar is intended to introduce students to classical and modern theories of rhetoric with an eye toward their value and applicability in the present day. The seminar focuses on critical examination of selected theories of rhetoric, with an emphasis on the relation of rhetoric to knowledge, power, deliberation, display, and action. 3 hours seminar. You may take this course more than once for a maximum of 6.0 units. (002261)
This seminar provides an in depth examination of rhetorical criticism. Historically, the course covers rhetorical criticism from its break with English based literary criticism in the early twentieth century through contemporary developments in the study of rhetoric as a distinct field of study. Students in the course are expected to comprehend several methods and demonstrate mastery of at least one through the construction of a fully formed rhetorical criticism of significant communication artifacts, acts, and/or events. 3 hours seminar. (002262)
This course provides students with an introduction to the theories of social change offered by feminist theorists. These theories are approached from a rhetorical or communication perspective, one focused on the nature and function of symbol use, and is used to challenge and transform our understanding of human communication. 3 hours seminar. (002263)
A weekly seminar in the theory and practice of teaching. Designed for CMST teaching associates. 1 hour seminar. You may take this course more than once for a maximum of 4.0 units. Credit/no credit grading. (020260)
This course is a graduate-level independent study offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Research or creative project supervised by a faculty member and separate from the 699P or 699T terminal degree requirement. 3 hours supervision. You may take this course more than once for a maximum of 6.0 units. (002266)
Course content varies but always focuses on an innovative trend and/or advanced area within the field of communication studies. 3 hours seminar. (002265)
A media project in lieu of the traditional research thesis (699T) as the terminal degree requirement. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (002267)
The terminal requirement for the master's degree. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (002268)

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
Prerequisites: Completion of 9 units of Honors undergraduate courses; college Honors Advisor's and instructor's permission.
Student, in conference with faculty member, will develop a research proposal. This will entail developing competence in a research methodology appropriate to the field of communication and the student's interests, review of literature, collecting of data, and acceptance of a prospectus for a project or thesis. 9 hours supervision. (002273)
Prerequisites: COMM 399H; college Honors Advisor's and instructor's permission.
The purpose of this course is to bring to fruition the research project or thesis which was begun in COMM 399H. It also entails a public presentation of the project or thesis. 9 hours supervision. Credit/no credit grading. (015953)

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
This course is also offered as CDES 101.
This course teaches the concepts, history, and applications of communication. The implications and ethical issues of media and the communication process are covered. 3 hours lecture. (001636)
Prerequisite: English Placement Test score of 147 or higher.
An intensive writing course designed to introduce students to professional expository writing by using media content as models and a platform. Emphasis is on clarity, conciseness, and consistency in style, along with form, content, context, and effectiveness of communication. Writing for various audiences will feature the Internet, academic writing, persuasion, description and other rhetorical models. 2 hours discussion, 2 hours activity.This is an approved Writing Intensive course. This is an approved General Education course. Formerly JOUR 130. (021092)
Prerequisites: ENGL 130.
Popular mediated culture has evolved with communication during the past century to establish institutions that help define our shared identity. This course is about the resulting culture that appears in mass media and how it reflects, creates, or diminishes values central to the United States by examining the resulting forms, messages, and impacts within society and societal institutions. 3 hours discussion. This is an approved General Education course. This is an approved US Diversity course. (021224)
This course is also offered as WMST 211.
The purpose of this course is to educate students to be informed consumers of media, to examine actual portrayals of women in the various media, and to explore how the media industry treats women. These objectives will result in a raised awareness of how both sexes can participate equally in the world around them. 3 hours discussion. This is an approved General Education course. (021252)
Prerequisites: Sophomore standing; concurrent enrollment in or prior completion of JOUR 260 for Journalism majors.
This course is also offered as POLS 244.
A survey of public relations: problems and issues, organization and operations, skills and techniques, careers and opportunities. 3 hours lecture. (001995)
The mass media are changing more rapidly now than at any time in the past century, and this course gives a context to those changes and provides an overview of what citizens need to know for understanding the role of the mass media in their public lives. Students explore the structure of media organizations; the professional and ethical values of journalists; the needs, desires, and influences of culture on media consumers; and the impact of changing technologies - both visual and written - on public relations and traditional news gathering. This includes critical analysis of the relationship of journalism and society and their effect on democracy, as well as the psychological, political, economic, and cultural values of citizens. 3 hours lecture. This is an approved General Education course. (020555)
The mass media are changing more rapidly now than at any time in the past century, and this course gives a context to those changes and provides an overview of what citizens need to know for understanding the role of the mass media in their public lives. Students explore the structure of media organizations; the professional and ethical values of journalists; the needs, desires, and influences of culture on media consumers; and the impact of changing technologies - both visual and written - on public relations and traditional news gathering. This includes critical analysis of the relationship of journalism and society and their effect on democracy, as well as the psychological, political, economic, and cultural values of citizens. 3 hours lecture.This is an approved Writing Intensive course. This is an approved General Education course. (021263)
Prerequisites: ENGL 130.
Techniques of information gathering and writing for various audiences in the mass media. Required course for the Options in News-Editorial and Public Relations. Students must earn a grade of C or higher to advance to subsequent writing courses in the Department of Journalism. Students who do not receive at least a C may repeat the course. 2 hours discussion, 2 hours activity. (004838)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours lecture. (005345)
How the press operates in other societies, both free and authoritarian: the role of journalism in shaping foreign policy in America and abroad; the role of the press in developing countries; the part journalism plays in international and world organizations; the history of significant foreign press systems; the American press in an international context. Open to non-majors. 3 hours lecture. (002034)
This course is designed to build leadership skills and promote community service within a diverse community. Students lead, organize and work with others through service learning projects. These projects involve the development of peer tutoring programs, philanthropy projects, and/or student recruiting and retention services. 1 hour lecture. You may take this course more than once for a maximum of 3.0 units. (020897)
Prerequisites: JOUR 101, JOUR 260.
The law as it applies to the press, pictures, and broadcasting. Philosophical basis and historical evolution of legal precedent governing the media. Practical limitations of libel, slander, privacy, copyright, information access, free press-fair trial, contempt and reporter's rights, advertising and media concentration as they affect freedom of the press. Required for news-editorial option; elective for public relations option. 3 hours lecture. (002032)
Prerequisites: ENGL 130 or JOUR 130 (or equivalent) with a grade of C- or higher, HIST 130, JOUR 260, POLS 155.
Designed for students planning reporting or editing careers. Development of greater skills in story recognition and judgment, information gathering, and finished written presentation, including specialized reporting and ethics. Stress is placed on leads, the complex story, and polished writing. Journalism majors in the news-editorial option who earn below a C- in JOUR 321 are required to repeat the course and are expected to earn a C- or higher to receive writing proficiency credit. 2 hours discussion, 2 hours activity. This is an approved Graduation Writing Assessment Requirement course; a grade of C- or higher certifies writing proficiency for majors. (002000)
Prerequisites: JOUR 260.
Study of the American newspaper, magazine, and book from the Colonial period to the present time. Emphasis is placed upon changing trends and the outstanding people who shaped the development of these modern media, noting the influence of the past upon the present. 3 hours lecture. (004851)
Prerequisites: JOUR 260.
Techniques of writing nonfiction articles and features for publication; where to find material, markets. Student writings may appear in campus publications such as Orion. 2 hours discussion, 2 hours activity. (001667)
Prerequisites: JOUR 260.
Evaluating and editing newspaper copy; perfecting copyreading skills; typography, headline writing, page makeup and layout, and newspaper design. 2 hours discussion, 2 hours activity. (002007)
Prerequisites: JOUR 260; JOUR 327 or JOUR 341; or faculty permission.
Provides practical application of journalistic techniques through preparation of the departmental laboratory newspaper. Involved are approaches to reporting, feature writing, editing, sales, and design. Repeating this course for credit requires faculty permission. Requirement for News-Editorial option. 4 hours activity. You may take this course more than once for a maximum of 4.0 units. (005351)
Prerequisites: Faculty permission.
This course is for non-journalism majors who are seeking experience with the campus newspaper. Includes work in sales, design, and editorial operations. Repeating this course for credit requires faculty permission. 1 hour lecture, 4 hours activity. You may take this course more than once for a maximum of 12.0 units. (005349)
Prerequisites: JOUR 329 and faculty permission.
This course is for journalism majors who manage the laboratory newspaper. It provides practical application of journalistic techniques through preparation and management of the departmental laboratory newspaper and includes approaches to writing, editing, photography and newsroom management techniques. With faculty permission, this course and JOUR 329 can be repeated for a combined total of 5 units. 1 hour lecture, 4 hours activity. (020118)
Prerequisites: ENGL 130 or JOUR 130 (or equivalent) with a grade of C- or higher, JOUR 244, JOUR 260.
Principles and practices of writing styles for public relations. Emphasis will be on writing tailored to an organization's communication needs. Required for majors. Journalism majors in the public relations option who earn below a C- in JOUR 341 are required to repeat the course and are expected to earn a C- or higher to receive writing proficiency credit. 2 hours discussion, 2 hours activity. This is an approved Graduation Writing Assessment Requirement course; a grade of C- or higher certifies writing proficiency for majors. (004844)
The overall objective of this course is to equip students with the skills to conduct qualitative and quantitative public relations research including measurement and performance evaluation. The emphasis will be on measurement of tangible results in evaluating effectiveness. The impact of culture and diversity will be considered. Process and techniques to be studied include public-opinion polling, focus groups and interviews, survey research, experimental design, fact-finding and applied research. 3 hours lecture. (020558)
Prerequisites: JOUR 244, JOUR 260, JOUR 341.
Theory and norms used in strategies for public relations activities and programs. Emphasis on selection of strategies under varying kinds of information conditions. Major areas addressed are strategy formulation, strategy implementation, and strategic control. Required for majors. 3 hours lecture. (002003)
Prerequisites: JOUR 260; JOUR 244 and JOUR 341 for public relations option; JOUR 321 for news-editorial option.
Instruction in persuasive writing, design, and production of public relations publications via desktop publishing. Publications include fliers, institutional advertisements, brochures, and newsletters that are produced to promote the views, products, or services of organizations or companies. 2 hours discussion, 2 hours activity. (005352)
Prerequisites: JOUR 260 for majors, no prerequisite for non-majors.
Theory and practice of news photography, including picture-taking for college publications, as well as special photographic projects. 2 hours discussion, 2 hours activity. (002011)
Prerequisites: JOUR 255, JOUR 260.
Instruction in using the Internet as a reporting tool and a publishing platform. Focus on technological changes in mass communication, especially newspapers and magazines. Emphasis on writing stories for the Internet and production of an online publication. 1 hour lecture, 2 hours discussion. (005357)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours lecture. (005354)
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Special projects (research or production) in media study. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (005355)
Prerequisites: JOUR 260.
Introduces students to the social constructions of ethnicity and how they are involved in the production, distribution and consumption of the U.S. mass media. 3 hours lecture. (005356)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
This course is also offered as CMST 424, POLS 424.
Analysis of major factors in group and individual opinion formation, with emphasis on politics, opinion measurement, and the role of mass media in the political process. 3 hours lecture. (002029)
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
This course is also offered as CMST 428, POLS 428.
An examination of the relationships of politics and the mass media. Topics may include politics, visual rhetoric, the public sphere studies, media analysis, public policy decisions, political media campaigns, and social movements. 3 hours seminar. (002246)
Prerequisites: JOUR 260; JOUR 321 or 325 for news-editorial option; JOUR 325 or 341 for public relations option.
Suggested for advanced students. In-depth reporting and feature writing, including computer-assisted reporting, opinion writing, investigative reporting techniques, literary journalism techniques, and writing for the Internet. 2 hours discussion, 2 hours activity. (002033)
Prerequisites: JOUR 244, JOUR 260, JOUR 341, JOUR 344, JOUR 445.
Field experience will provide the basis for this course. Volunteer placements with community organizations/agencies will allow each student further development of writing, organization, budgeting, and planning skills. 2 hours activity. You may take this course more than once for a maximum of 3.0 units. (005358)
Prerequisites: JOUR 244, JOUR 260, JOUR 341, JOUR 344.
Advanced public relations field experience. Repeating this course for credit requires faculty permission. Required for public relations option. 6 hours laboratory. You may take this course more than once for a maximum of 4.0 units. (004852)
Prerequisites: JOUR 244, JOUR 260, JOUR 341.
A course in analyzing the theoretical concepts of management that exist in public relations activities, organizations, and public relations agencies that conduct public relations programs. 3 hours lecture. (005359)
Prerequisites: ARTS 240 or APCG 112 or CDES 206 or JOUR 353.
This course deals with the advanced skills, theory, history, and ethics of newspaper and magazine photojournalism. It builds on basics from the prerequisite course to develop the photography skills of students who seek to become professional photojournalists. 2 hours lecture, 2 hours activity. (020492)
Prerequisites: JOUR 355.
This course focuses on skills required to create and publish Web sites that feature interactive journalism. Students learn effective strategies in the production of multimedia news and public relations for online readers. 3 hours lecture. (020493)
Prerequisites: JOUR 101, JOUR 260. For Option in News-Editorial: JOUR 321. For Option in Public Relations: JOUR 341.
Ethical principles and case studies will be used to help students develop insights or responses to ethically challenging events or situations in mass media. 3 hours lecture. (005360)
Prerequisites: Faculty permission.
You must register directly with a supervising faculty member. Students will experience a wide range of professional situations, conditions, and practice in the journalism/public relations professional setting prior to graduation. Length of internship will vary according to type of placement. Students will be supervised by a practicing member of the profession. Repeatable for credit toward the major up to 3 units with instructor permission. 3 hours supervision. You may take this course more than once for a maximum of 15.0 units. (005362)
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours supervision. (005366)
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 3 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading. (005367)
Catalog Cycle:12