MADT 103
|
Writing for Electronic Media
|
|
3.0
|
FS
|
|
Prerequisites: ENGL 130I.
An introduction to the styles and formats used in writing for radio, television, multimedia, and the Web. Writing includes commercials /public service announcements, news, and informational programming. 2 hours lecture, 2 hours activity. Formerly CDES 103.
|
MADT 206
|
Introduction to Photography and Digital Imaging
|
|
3.0
|
FS
|
|
This course is an introduction to the fundamental vocabulary and techniques of digital photography. Emphasis is placed on developing visual competence in the creation and consumption of lens-based imagery. Course content includes the basics of camera and digital production techniques for color and black and white photographs that are produced as exhibition-quality prints and on-screen imagery. Includes a broad-based survey of photo history, contemporary theory, and current issues related to the practice of photography. Open to non-majors. 2 hours lecture, 3 hours laboratory. Formerly CDES 206.
|
MADT 216
|
Introduction to Digital Audio in Media
|
|
3.0
|
FS
|
|
This course provides a theoretical and practical knowledge of digital audio productions techniques for radio, video, and multimedia. Particular emphasis is placed on audio for video and production strategies for effective communication in audio. 3 hours discussion. Formerly CDES 216.
|
MADT 341
|
American Radio and Television
|
|
3.0
|
FA
|
|
This course examines the development of radio/television formats, programming types, ideology, and genres from historical and critical standpoints. The impact on cultural functions, political agendas, social judgment, art forms, and human communication will be addressed through interpretation of mediated content. 3 hours discussion. Formerly CDES 341.
|
MADT 342
|
Documentary Film
|
|
3.0
|
SP
|
|
Prerequisite: MADT 226 for students in the CDES Media Arts Option.
The origins and major movements in the area of the documentary film. The various uses relating to propaganda, social problems, and personal insight. Production motivations in seeking the mass audience through documentary. Open to non-majors. 3 hours discussion. Formerly CDES 342.
|
MADT 344
|
American Cinema
|
|
3.0
|
FA
|
|
Motion picture beginnings. How production, distribution, and use developed to make motion pictures a powerful medium for mass communication. The significance of the motion picture as an entertainment, education, information, and propaganda device meeting unique social needs and purposes. Open to non-majors. 3 hours lecture. Formerly CDES 344.
|
MADT 345
|
Media Production Management
|
|
3.0
|
FA
|
|
Prerequisite: MADT 366.
This course is designed to acquaint the student with the responsibilities of the producer in all media productions. 3 hours discussion. Formerly CDES 345.
|
MADT 362
|
Media Performance
|
|
3.0
|
SP
|
|
Prerequisites: MADT 103, MADT 216.
The skills and techniques of announcing in audio, slide tape, film, and video presentations. Areas covered include copy interpretation and the objective delivery of scripted and ad-lib material in a variety of audio, film, video, and live presentations. 2 hours discussion, 2 hours activity. Formerly CDES 362.
|
MADT 363
|
Broadcast News
|
|
3.0
|
FA
|
|
Prerequisites: MADT 103, MADT 216.
Theory, practice, and techniques involved in gathering, writing, and reporting broadcast news. 2 hours discussion, 2 hours activity. Formerly CDES 363.
|
MADT 365
|
Electronic Media Management
|
|
3.0
|
SP
|
|
Prerequisite: MADT 261 (with a grade of C or higher) or faculty permission.
The programming and management principles involved in the operation of telecommunication facilities. Course content includes sales, advertising, programming, legal and ethical management responsibilities, and other related topics. Industry professionals are frequent guest speakers. 3 hours lecture. Formerly CDES 365.
|
JOUR 244
|
Introduction to Public Relations
|
|
3.0
|
FS
|
|
Prerequisites: Sophomore standing; concurrent enrollment in or prior completion of JOUR 260 for Journalism majors.
This course is also offered as
POLS 244.
A survey of public relations: problems and issues, organization and operations, skills and techniques, careers and opportunities. 3 hours lecture.
|
JOUR 260
|
Writing for Mass Media
|
|
3.0
|
FS
|
|
Prerequisites: ENGL 130I or JOUR 130I.
Techniques of information gathering and writing for various audiences in the mass media. Required course for the Options in News-Editorial and Public Relations. Students must earn a grade of C or higher to advance to subsequent writing courses in the Department of Journalism. Students who do not receive at least a C may repeat the course. 2 hours discussion, 2 hours activity.
|