The Minor in Entrepreneurship and Small Business Management
This minor is open to all majors, including those in Business Administration and Business Information Systems options other than Entrepreneurship and Small Business Management. Non-business majors must meet with Business Advising (GLNN 321, 530-898-4480) and formally declare the minor priors to enrolling in courses.
Course Requirements for the Minor: 18 units
The following courses, or their approved transfer equivalents, are required of all candidates for this minor.
Foundation: 9 units
Note: MGMT 450, MGMT 451, AND MGMT 452 must be taken in sequence.
3 courses required:
| SUBJ NUM |
Title |
Sustainable |
Units |
Semester Offered |
Course Flags |
|
MGMT 450
|
Introduction to Entrepreneurship
|
|
3.0
|
FS
|
|
Prerequisite: Junior standing or faculty permission.
Focuses on the critical role of recognizing and creating opportunities as well as critical tools for analyzing a new business idea. Provides an overview of entrepreneurship including success factores and the entrepreneurial process. 3 hours lecture.
|
|
MGMT 451
|
Business Plan Development and Financing
|
|
3.0
|
FS
|
|
Prerequisites: MGMT 450.
Focuses on evaluation of the feasibility of a business idea and development of a business plan. Special attention is given to sources of funding for the new business idea. 3 hours lecture.
|
|
MGMT 452
|
Launching and Managing the New Ventures
|
|
3.0
|
FS
|
|
Prerequisites: MGMT 451 (may be taken concurrently).
Designed to provide principles and practices for actually opening a business, managing it, and growing it while maintaining the entrepreneurial spirit that brought the company to its current position. This course provides students with a series of frameworks and analytical tools that can be used in growing entrepreneurial businesses. 3 hours lecture.
|
Business Electives: 3 units
1 course selected from:
| SUBJ NUM |
Title |
Sustainable |
Units |
Semester Offered |
Course Flags |
|
BLAW 415
|
Entrepreneurship Law
|
|
3.0
|
FS
|
|
Prerequisite: MGMT 450 (may be taken concurrently).
This course presents an in-depth study of California, federal, and international laws as they affect the management of entrepreneurial and small business enterprises. Emphasis is placed on social policy dimensions as much as practical aspects of the dynamic and ever-changing relationship between government and entrepreneurial ventures. 3 hours lecture.
|
|
BLAW 450
|
Intellectual Property Law
|
|
3.0
|
SP
|
|
|
This course explores the four fundamental pillars of intellectual property study:
1) patents 2) trademarks 3) copyrights 4) trade secrets. Balance is struck between theory (textbook content of the above four main areas) and practice (students applying theory in joint venture simulations). The text and lectures set out the theory, historical, and present context of intellectual property law. Beyond this, however, a critical component of the course shall focus on applying theory to practice. By semester's end, IP portfolios containing real world intellectual property forms and applications, are complied or constructed by entrepreneurial teams evidencing understanding of each of the four aforementioned domains of intellectual property. 3 hours discussion.
|
|
MGMT 444
|
Managing Project Teams
|
|
3.0
|
FS
|
|
Prerequisites: MGMT 303 or faculty permission.
Creating team effectiveness and developing project management skills. Includes coverage of the nine project management body of knowledge areas required for professional certification by PMI, the professional code of ethics, and the benefits of diversity on team performance. The course requires use of information technology including spreadsheets, Web-based file storage and sharing, electronic presentations and use of project management software. 3 hours lecture.
|
|
MGMT 453
|
Social Entrepreneurship
|
|
3.0
|
FA
|
|
Prerequisites: MGMT 450.
This course emphasizes the adaptation of entrepreneurial concepts and practices for creating and developing successful social enterprises. Students explore what distinguishes social innovations and how to apply business start-up knowledge, skills, and abilities in order to accomplish them. 3 hours lecture.
|
|
MGMT 454
|
Family Business Ventures
|
|
3.0
|
SP
|
|
Prerequisite: MGMT 450.
This course examines the roles families play in the entrepreneurial process. Students explore the mindset and methods for family enterprises, the advantages and challenges facing family ventures, and issues that arise as family businesses become multi-generational. 3 hours lecture.
|
|
MGMT 455
|
Web-Based Entrepreneurship
|
|
3.0
|
FS
|
|
Prerequisite: MGMT 450.
The purpose of the course is to offer students the opportunity to learn using an experiential approach, about the practices, challenges, and decision-making processes faced in launching and managing a new Web-Based business venture. It focuses on the field of entrepreneurial management and adopts the perspective of the start-up founder implementing a "lean startup". 3 hours seminar.
|
|
MGMT 456
|
Entrepreneurial Analytics
|
|
3.0
|
FS
|
|
Prerequisites: FINA 307, MGMT 450.
Designed to provide principles and competencies for industry, product, market, and business analysis. This course provides students with a series of frameworks and analytical tools to be used when making rational entrepreneurial business decisions. It is designed to teach advanced business students the use of mathematical and statistical methods as tools to forecast and analyze various entrepreneurial scenarios in order to minimize the risk of early stage decisions. The entrepreneurial competency developed is a forensic focus to new venture development. 3 hours discussion.
|
|
MGMT 470
|
Business Dynamics
|
|
3.0
|
FS
|
|
Prerequisites: Junior standing, completion of the BADM lower division core, or faculty permission.
This course offers students training in the use of System Dynamics for managing people in business settings. Students develop computer simulation models that allow them to test alternative management policies. 3 hours lecture.
|
|
MGMT 389C
|
Internship in Management
|
|
3.0
|
FS
|
|
Prerequisite: MGMT 303, faculty permission.
Students must register directly with a supervising faculty member. For students who wish to gain practical work experience with participating organizations, this course enables students to apply management coursework in an organizational setting. See internship advisor for eligibility requirements, performance requirements, assignments, and methods of evaluation prior to undertaking the internship. For programs offered by the Department of Management, this course may be applied only once for 3 units. 9 hours supervision. Credit/no credit grading.
|
|
MGMT 489B
|
Practicum in Entrepreneurship and Small Business Management
|
|
3.0
|
FA
|
|
Prerequisite: MGMT 451 (may be taken concurrently) and faculty permission.
Students must register directly with a supervising faculty member. The purpose of the course is to offer students the opportunity to learn experientially about the practices, challenges, and decision-making processes faced in launching and/or managing a new venture. See practicum advisor for eligibility requirements, performance requirements, assignments, and methods of evaluation prior to undertaking the practicum. 3 hours seminar.
|
|
MGMT 498
|
Special Topics in Management
|
|
1.0
-3.0
|
FS
|
|
Prerequisites: Senior standing.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. For advanced students who wish to investigate business problems in specialized areas. Application of research methods. 3 hours supervision.
|
Note: MGMT 498 must be taken for 3 units.
| SUBJ NUM |
Title |
Sustainable |
Units |
Semester Offered |
Course Flags |
|
MKTG 380
|
Marketing Research
|
|
3.0
|
FS
|
|
Prerequisites: MATH 108, MKTG 305.
User-oriented analysis of the marketing research process, including problem definition, proposal preparation, research design, data collection, sampling methods, data analysis, interpretation, and presentation of findings. 3 hours lecture.
|
|
MKTG 465
|
E-Marketing
|
|
3.0
|
FA
|
|
Prerequisite: MKTG 371.
Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives. 3 hours lecture.
|
|
MKTG 468
|
Entrepreneurial Marketing
|
|
3.0
|
FS
|
|
Prerequisites: MKTG 305; MGMT 450 or MKTG 371.
Application of an entrepreneurial and small business mindset to defining and analyzing marketing issues for a new venture. This included product, price, promotions, merchandising, customer experience, distribution and branding strategies, personal selling; and non-traditional approaches to marketing. 3 hours lecture.
|
|
MKTG 473
|
Strategic Personal Selling
|
|
3.0
|
FS
|
|
Prerequisite: MKTG 371.
Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment. 3 hours lecture.
|
Domain Knowledge: 6 units
The Domain Knowledge requirement is intended to convey the concept that students' expertise in the domain of their majors is the likely basis for their new-venture ideas. The requirement permits students in any major to apply 2 courses from their major to the completion of this minor.
Students in all majors select 2 courses as follows:
Any two required upper-division courses in the student's major.
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