The Minor in Marketing

The Minor in Marketing is open to non-Business Administration majors as well as students majoring in Business Administration options other than Marketing.

Course Requirements for the Minor: 21 units

The following courses, or their approved transfer equivalents, are required of all candidates for this minor.

2 courses required:

SUBJ NUM	Title	Units	Semester Offered
MKTG 305	Survey of Marketing	3.0	FS
Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made. 3 hours lecture. (005872)
MKTG 371	Consumer Behavior	3.0	FS
Prerequisites: MKTG 305. Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior. 3 hours discussion. (005873)

3 courses selected from:

SUBJ NUM	Title	Units	Semester Offered
MKTG 380	Marketing Research	3.0	FS
Prerequisites: BADM 103 or MATH 105, MKTG 305. User-oriented analysis of the marketing research process, including problem definition, proposal preparation, research design, data collection, sampling methods, data analysis, interpretation, and presentation of findings. 3 hours lecture. (005876)
MKTG 465	E-Marketing	3.0	FS
Prerequisites: MKTG 371. Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives. 3 hours lecture. (005884)
MKTG 468	Entrepreneurial Marketing	3.0	FS
Prerequisite: MKTG 305; MGMT 450 or MKTG 371. Application of an entrepreneurial and small business mindset to defining and analyzing marketing issues for a new venture. This included product, price, promotions, merchandising, customer experience, distribution and branding strategies, personal selling; and non-traditional approaches to marketing. 3 hours lecture. (020598)
MKTG 470	Sales Management	3.0	FS
Prerequisites: MKTG 371, MKTG 473. Management of the sales force and sales process including account management, sale force organization, sales forecasting and budgeting, quota setting, territory management, recruitment and selection, training, motivation and compensation systems, evaluation and control of sales performance. Role of customer relationship management systems in managing sales information and the customer interface. Current issues in sales management. 3 hours discussion. (005877)
MKTG 471	Distribution Systems and Channel Management	3.0	FS
Prerequisites: MKTG 371. This course is also offered as SCMS 471. The course includes a study of distribution and its role in the marketing system, economics of distribution, financing competing carriers, rate determination, government regulation subsidization, carrier organization, operation, and traffic control. 3 hours lecture. (005878)
MKTG 472	Advertising and Marketing Communications	3.0	FS
Prerequisites: MKTG 371. The concept and process of integrating all of the communications by a marketer to create synergy and a unique selling proposition. Examines development and execution of advertising, publicity, sales promotions, direct marketing, sponsorship and personal selling programs that build lifetime customer relationships through a variety of media or contacts. 3 hours discussion. (005880)
MKTG 473	Strategic Personal Selling	3.0	FS
Prerequisites: MKTG 371. Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment. 3 hours lecture. (005886)
MKTG 474	Market Analysis	3.0	INQ
Prerequisites: MKTG 371. Study of marketing strategies, programs, and plans on which sound marketing practice is based; special emphasis on analyzing marketing situtations. 3 hours lecture. (005875)
MKTG 475	Retailing	3.0	FS
Prerequisites: MKTG 371. Essentials of retail management; market segmentation and market research for retail operations, buying and pricing functions, inventory control, budgeting, nature of change. 3 hours discussion. (005874)
MKTG 476	Business Marketing	3.0	FS
Prerequisites: MKTG 371. Study of the marketing of goods and services to business, government, and institutions. The focus is on organizational buying, market analysis and planning, and development of marketing mix. 3 hours discussion. (005885)
MKTG 477	International Marketing	3.0	FS
Prerequisites: MKTG 305, Senior Standing. A study of all aspects of marketing unique to international business. Examines the impact of cultures, ethics, history, politics, and social customs on marketing thinking and practices worldwide. 3 hours discussion. (005879)
MKTG 478	Service Marketing	3.0	FS
Prerequisites: MKTG 371. Study of the unique characteristics of services and their implications for the development of effective marketing strategies, programs, and plans for service businesses, including professional services, not-for-profit services, and international services. 3 hours discussion. (005889)
MKTG 480	Advertising Campaign Competition	3.0	INQ
Prerequisites: MKTG 305, MKTG 472, faculty permission. Students participate in the development of a strategic advertising, marketing, and media campaign for a major corporate client. Students form their own advertising agency to research the product/service and its competition while formulating a major advertising campaign designed to meet the needs of their client. The goal is to participate and compete in intercollegiate advertising campaigns and presentations. Course content is designed to cover two semesters, starting each fall semester and finishing in the spring semester. No more than 3 of these units may be counted toward the Option in Marketing or the Minor in Marketing. 3 hours lecture. You may take this course more than once for a maximum of 6.0 units. (020254)
MKTG 483	Advanced Topics in Professional Sales	3.0	SP
Prerequisites: MKTG 305, MKTG 371, MKTG 473. Emerging techniques and issues in sales negotiation, persuasion, and customer relationship management. Financial, ethical and sales leadership issues are also examined. 3 hours lecture. (020786)
MKTG 490	Strategic Marketing Management	3.0	FS
Prerequisites: MKTG 371, MKTG 380. Capstone course involving the decision-making process to demand analysis and developing product, distribution, promotion, and pricing strategies. 3 hours discussion. (005887)
MKTG 566	Web Marketing and Localization Issues	3.0	INQ
Prerequisites: MKTG 305, MKTG 371 (prerequisites may be waived for non-Marketing students). Introduction to Web globalization, internationalization and localization, international e-strategy, managing global Web sites, localization process, localization kit, global content management, cultural user interface design, cross-cultural issues and research. May be taken for graduate credit. 3 hours lecture. (020255)

6 units selected from:

Non-Business Administration majors may select 6 units from any courses within the College of Business, other than those required for this minor, for which you meet the prerequisites. Business Administration majors may select any upper-division course within the College of Business, other than those required for this minor, for which you meet the prerequisites. Upper-division marketing-related courses offered by another academic department (e.g., RECR 422, Leisure Services Promotion; GEOG 416, Location Analysis) may also be taken but require prior approval by the chair of the Department of Finance and Marketing or the College of Business Undergraduate Programs Advisor.

Written Notice

Departmental approval is required before you begin course work for this minor. Approval can be obtained by providing written notice of your intention to declare this minor. Be sure to file a Declaration of Minor form, obtainable in the College of Business Undergraduate Advising Office.