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MKTG 198
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Special Topics
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1.0
-3.0
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FS
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Prerequisites: Department permission.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours supervision.
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MKTG 305
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Survey of Marketing
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3.0
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FS
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Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made. 3 hours lecture.
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MKTG 371
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Consumer Behavior
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3.0
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FS
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Prerequisites: MKTG 305.
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior. 3 hours discussion.
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MKTG 380
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Marketing Research
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3.0
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FS
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Prerequisites: BADM 103 or MATH 105, MKTG 305.
User-oriented analysis of the marketing research process, including problem definition, proposal preparation, research design, data collection, sampling methods, data analysis, interpretation, and presentation of findings. 3 hours lecture.
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MKTG 389
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Intern/Cooperative Education
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1.0
-3.0
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FS
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Prerequisites: Senior standing, faculty permission.
This course is an internship offered for 1.0-3.0 units. You must register directly with a supervising faculty member. For students who wish to gain practical work experience with participating firms/organizations. This course enables a student to study policy, control, and decision-making in a specialized work environment. See advisor for student's performance requirements, assignments, and methods of evaluation prior to undertaking the internship. 9 hours supervision. You may take this course more than once for a maximum of 15.0 units. Credit/no credit grading.
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MKTG 390
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Leadership in Marketing
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1.0
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FS
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Prerequisites: Faculty permission.
This course focuses on the application of leadership skills through the American Marketing Association. The focus is on organization, administration, and execution of major projects within the AMA and an analysis of the activities conducted during the semester. Development of leadership skills is emphasized. Students are supervised by the faculty advisor and submit their analysis to Board members of the American Marketing Association only with instructor approval. 2 hours activity. Credit/no credit grading.
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MKTG 398
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Special Topics
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1.0
-3.0
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FS
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This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. 3 hours lecture.
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MKTG 399
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Special Problems
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1.0
-3.0
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FS
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This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Students registering for this course should prepare a project proposal to be discussed with their faculty advisor before enrolling in the course. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading.
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MKTG 465
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E-Marketing
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3.0
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FS
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Prerequisites: MKTG 371.
Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives. 3 hours lecture.
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MKTG 467
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Management of Small Business Enterprises
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3.0
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FS
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Prerequisites: Senior standing and business major.
Decision-making in managing the small business segment of American society. Problem-solving based upon actual field case work. Theory applied to actual management situations in the minibusiness. 3 hours seminar.
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MKTG 468
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Entrepreneurial Marketing
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3.0
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FS
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Prerequisite: MKTG 305; MGMT 450 or MKTG 371.
Application of an entrepreneurial and small business mindset to defining and analyzing marketing issues for a new venture. This included product, price, promotions, merchandising, customer experience, distribution and branding strategies, personal selling; and non-traditional approaches to marketing. 3 hours lecture.
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MKTG 470
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Sales Management
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3.0
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FS
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Prerequisites: MKTG 371, MKTG 473.
Management of the sales force and sales process including account management, sale force organization, sales forecasting and budgeting, quota setting, territory management, recruitment and selection, training, motivation and compensation systems, evaluation and control of sales performance. Role of customer relationship management systems in managing sales information and the customer interface. Current issues in sales management. 3 hours discussion.
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MKTG 471
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Distribution Systems and Channel Management
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3.0
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FS
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Prerequisites: MKTG 371.
This course is also offered as
SCMS 471.
The course includes a study of distribution and its role in the marketing system, economics of distribution, financing competing carriers, rate determination, government regulation subsidization, carrier organization, operation, and traffic control. 3 hours lecture.
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MKTG 472
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Advertising and Marketing Communications
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3.0
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FS
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Prerequisites: MKTG 371.
The concept and process of integrating all of the communications by a marketer to create synergy and a unique selling proposition. Examines development and execution of advertising, publicity, sales promotions, direct marketing, sponsorship and personal selling programs that build lifetime customer relationships through a variety of media or contacts. 3 hours discussion.
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MKTG 473
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Strategic Personal Selling
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3.0
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FS
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Prerequisites: MKTG 371.
Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment. 3 hours lecture.
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MKTG 474
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Market Analysis
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3.0
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INQ
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Prerequisites: MKTG 371.
Study of marketing strategies, programs, and plans on which sound marketing practice is based; special emphasis on analyzing marketing situtations. 3 hours lecture.
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MKTG 475
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Retailing
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3.0
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FS
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Prerequisites: MKTG 371.
Essentials of retail management; market segmentation and market research for retail operations, buying and pricing functions, inventory control, budgeting, nature of change. 3 hours discussion.
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MKTG 476
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Business Marketing
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3.0
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INQ
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Prerequisites: MKTG 371.
Study of the marketing of goods and services to business, government, and institutions. The focus is on organizational buying, market analysis and planning, and development of marketing mix. 3 hours discussion.
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MKTG 477
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International Marketing
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3.0
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FS
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Prerequisites: MKTG 371.
A study of all aspects of marketing unique to international business. Examines the impact of cultures, ethics, history, politics, and social customs on marketing thinking and practices worldwide. 3 hours discussion.
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MKTG 478
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Service Marketing
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3.0
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FS
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Prerequisites: MKTG 371.
Study of the unique characteristics of services and their implications for the development of effective marketing strategies, programs, and plans for service businesses, including professional services, not-for-profit services, and international services. 3 hours discussion.
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MKTG 480
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Advertising Campaign Competition
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3.0
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FS
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Prerequisites: MKTG 305, MKTG 472, faculty permission.
Students participate in the development of a strategic advertising, marketing, and media campaign for a major corporate client. Students form their own advertising agency to research the product/service and its competition while formulating a major advertising campaign designed to meet the needs of their client. The goal is to participate and compete in intercollegiate advertising campaigns and presentations. Course content is designed to cover two semesters, starting each fall semester and finishing in the spring semester. No more than 3 of these units may be counted toward the Option in Marketing or the Minor in Marketing. 3 hours lecture. You may take this course more than once for a maximum of 6.0 units.
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MKTG 483
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Advanced Topics in Professional Sales
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3.0
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SP
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Prerequisites: MKTG 305, MKTG 371, MKTG 473.
Emerging techniques and issues in sales negotiation, persuasion, and customer relationship management. Financial, ethical and sales leadership issues are also examined. 3 hours lecture.
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MKTG 489
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Internship in Marketing
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1.0
-3.0
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FS
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This course is an internship offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 15.0 units.
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MKTG 490
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Strategic Marketing Management
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3.0
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FS
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Prerequisites: MKTG 371, MKTG 380.
Capstone course involving the decision-making process to demand analysis and developing product, distribution, promotion, and pricing strategies. 3 hours discussion.
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MKTG 498
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Special Topics in Marketing
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1.0
-3.0
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FS
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Prerequisites: Senior standing.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. For advanced students who wish to investigate business problems in specialized areas. Application of research methods. 3 hours supervision.
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MKTG 499
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Special Problems
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1.0
-3.0
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FS
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Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 3 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading.
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MKTG 499H
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Honors Seminar in Marketing
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3.0
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FS
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Prerequisites: Faculty permission.
This 3-unit course consists of a comprehensive research study and paper dealing with business policy and strategy, and the integrative and international aspects of business operations, especially as they pertain to the field of marketing. A final written report and a public presentation of findings are both requirements of this course. Business Honors Program students must receive at least a B in this course for Honors credit. Students seeking "Honors in the Major" will enroll in this course for two semesters. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units.
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MKTG 566
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Web Marketing and Localization Issues
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3.0
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INQ
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Prerequisites: MKTG 305, MKTG 371 (prerequisites may be waived for non-Marketing students).
Introduction to Web globalization, internationalization and localization, international e-strategy, managing global Web sites, localization process, localization kit, global content management, cultural user interface design, cross-cultural issues and research. May be taken for graduate credit. 3 hours lecture.
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MKTG 673
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Seminar in Strategic Marketing
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3.0
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FA
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Prerequisites: Classified MBA student.
A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs. 3 hours seminar.
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MKTG 679
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Seminar in Market Analysis
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3.0
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INQ
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Prerequisites: MKTG 305.
A case method approach involving the decision-making process related to demand analysis, product strategy, distribution strategy, promotional strategy, and pricing strategy. 3 hours seminar.
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MKTG 689
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Directed Internship
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1.0
-3.0
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FS
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This course is an internship offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Study of policy, control, and decision-making in selected organizations, arranged and supervised by a member of the graduate faculty in close working relationship with the management of an organization. 9 hours supervision. You may take this course more than once for a maximum of 15.0 units. Credit/no credit grading.
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MKTG 691
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Simulation Laboratory in Marketing
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1.0
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FS
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Prerequisites: Faculty permission.
Laboratory experience with computerized or other simulation environments. The student interacts with a simulated business environment, often via the timesharing computer system. 3 hours laboratory.
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MKTG 694
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Seminar in Contemporary Business Topics
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1.0
-3.0
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FS
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This course is a seminar offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Contemporary business topics will allow the student to conduct in-depth research into business problems and opportunities. The course will allow topical matters to be taken up as they develop within the economy. 3 hours supervision. You may take this course more than once for a maximum of 3.0 units.
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MKTG 697
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Independent Study
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1.0
-4.0
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FS
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This course is a graduate-level independent study offered for 1.0-4.0 units. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units.
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MKTG 699T
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Master's Thesis
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1.0
-3.0
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FS
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This course is offered for 1.0-3.0 units. You must register directly with a supervising faculty member. 9 hours supervision. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading.
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