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The Certificate in Web Design and Publishing

Course Requirements for the Certificate: 27 units

The following courses, or their approved transfer equivalents, are required of all candidates for this certificate.

Certificate Core: 24 units

8 courses required:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
MADT 206 Introduction to Commercial Photography and Digital Imaging Green Leaf Representing that this course is Sustainable 3.0 FS  
This course is an introduction to the fundamental vocabulary and techniques of commercial digital photography. Emphasis is placed on developing visual competence in the creation and consumption of lens-based imagery. Course content includes the basics of camera and digital production techniques for color and black and white photographs that are produced as exhibition-quality prints and on-screen imagery for commercial use. Includes a broad-based survey of photo history, contemporary theory, and current issues related to the practice of photography. Open to non-majors. 2 hours lecture, 3 hours laboratory. (001654)
MADT 219 Social Media Technologies   3.0 FS  
An exploration of the design and impacts of new technologies related to communication through social media. 3 hours lecture. (001772)
MADT 222 Basic Web Design   3.0 FS  
Introduction to hypertext markup language (HTML), Web standards, and the Web publication process. Includes practical exercises in the creation and publication of Web pages and the construction of coherent Web sites. 2 hours discussion, 2 hours activity. (001660)
MADT 283 Digital Fundamentals   3.0 FS  
An introduction to 2D design, digital color, vector and raster images, typography, digital production and pre-press techniques. Students learn to prepare documents for printing, using Adobe Illustrator, Photoshop and In Design on the Macintosh computer platform. 1 hour lecture, 4 hours activity. This course requires the use of a laptop computer and appropriate software. (021059)
MADT 284 Basic Graphic Design   3.0 FS  
Prerequisites: MADT 206, MADT 283.
For Graphic Design majors only. Introduction to the language, processes, principles and theories of contemporary graphic design, including computational, critical, systems and visual thinking. Students learn to create meaningful visual form in various contexts, using Adobe Illustrator, Photoshop, and web languages (HTML, CSS, SVG) on the Macintosh computer platform. 2 hours discussion, 2 hours laboratory. This course requires the use of a laptop computer and appropriate software. (001644)
MADT 314 Rich Internet Media Design I   3.0 FS  
Prerequisite: MADT 222.
A study in the design and development of multimedia. Emphasis on conceptualizing multimedia products for use in education and training, information delivery, and performance support. Hands-on skill development in creating digital elements for use in multimedia, such as graphics, audio, and video and combining these elements into interactive programs. 2 hours lecture, 2 hours activity. (001773)
MADT 322 Advanced Web Design   3.0 FA  
Prerequisite: MADT 222.
Modern Web technologies for the production and publication of Web pages and sites. Production of client-side and server-side dynamic Web pages to accept user input and retrieve information from databases. Style sheets for controlling Web page appearance. 2 hours lecture, 2 hours activity. (001742)
MADT 327 Information Design   3.0 FS  
Prerequisite: MADT 285 and MATH 105.
Introduction to typographic and diagramatic information design with an emphasis on improving the accessibility and usability of complex data for print and interactive media. Topics include principles of visual and typographic composition, visual perception and cognition, visual symbols, visual representations of hierarchical structures and quantitative information, interaction and navigation in visual interface design. 2 hours discussion, 2 hours activity. This course requires the use of a laptop computer and appropriate software. (001750)

Writing: 3 units

1 course selected from:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
JOUR 260W Writing for Mass Media (W)   3.0 FS  W
Prerequisite: ENGL 130W or JOUR 130W.
Techniques of information gathering and writing for various audiences in the mass media. Required course for the Options in News-Editorial and Public Relations. Students must earn a grade of C or higher to advance to subsequent writing courses in the Department of Journalism. Students who do not receive at least a C may repeat the course. 3 hours lecture. This is an approved Writing Course. (004838)
MADT 103W Writing for Screen Media (W)   3.0 FS  W
Prerequisite: ENGL 130W.
An introduction to the styles, formats and creative approaches used in writing for radio, television, film, and new media. Writing and pitching exercises include radio and television commercials, public service announcements, news, journalism, and long form screenwriting. 2 hours lecture, 2 hours activity. This is an approved Writing Course. (001638)
Catalog Cycle:20