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The Minor in Broadcasting

Course Requirements for the Minor: 24 units

The following courses, or their approved transfer equivalents, are required of all candidates for this minor.

4 courses required:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
MADT 101 Introduction to Communication   3.0 FS  
This course is also offered as JOUR 101.
This course teaches the concepts, history, and applications of communication. The implications and ethical issues of media and the communication process are covered. 3 hours lecture. (001636)
MADT 102 Design Thinking   3.0 FS  GE
An introduction to design thinking, a human-centered approach to innovation. Using methodologies or user-centered design, observational research, rapid prototyping, collaboration and system, this course explores creative problem solving. 3 hours lecture. This is an approved General Education course. (001637)
MADT 141 Media Aesthetics   3.0 FS  
This course will explore the elements of visual design as they apply to the production of video and film. An overview of visual literacy will be given, and the application of these elements to the critical analysis of video and film productions will be discussed. Successful completion of this course for majors requires a grade of C or higher. 3 hours lecture. (001649)
MADT 261 Foundations of Electronic Media   3.0 FS  
Discussion and analysis of the function, structure, organization, operation, regulation, and economics of the various telecommunication industries, including broadcasting, cable, independent production, and other related new technologies. Successful completion of this course for majors requires a grade of C or higher. Required for enrollment in upper-division Media Arts courses. 3 hours lecture. (001651)

Note: Students must earn a grade of C- or higher in MADT 141 and MADT 261 to enroll in any MADT upper-division courses for this minor.

4 courses selected from:

At least 2 of the 4 courses must be selected from upper-division courses.

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
MADT 103W Writing for Screen Media (W)   3.0 FS  W
Prerequisite: ENGL 130W.
An introduction to the styles, formats and creative approaches used in writing for radio, television, film, and new media. Writing and pitching exercises include radio and television commercials, public service announcements, news, journalism, and long form screenwriting. 2 hours lecture, 2 hours activity. This is an approved Writing Course. (001638)
MADT 206 Introduction to Commercial Photography and Digital Imaging Green Leaf Representing that this course is Sustainable 3.0 FS  
This course is an introduction to the fundamental vocabulary and techniques of commercial digital photography. Emphasis is placed on developing visual competence in the creation and consumption of lens-based imagery. Course content includes the basics of camera and digital production techniques for color and black and white photographs that are produced as exhibition-quality prints and on-screen imagery for commercial use. Includes a broad-based survey of photo history, contemporary theory, and current issues related to the practice of photography. Open to non-majors. 2 hours lecture, 3 hours laboratory. (001654)
MADT 216 Introduction to Digital Audio in Media   3.0 FS  
This course provides a theoretical and practical knowledge of digital audio productions techniques for radio, video, and multimedia. Particular emphasis is placed on audio for video and production strategies for effective communication in audio. 3 hours discussion. (001652)
MADT 341 American Radio and Television   3.0 FA  
This course examines the development of radio/television formats, programming types, ideology, and genres from historical and critical standpoints. The impact on cultural functions, political agendas, social judgment, art forms, and human communication will be addressed through interpretation of mediated content. 3 hours discussion. (001771)
MADT 342 Documentary Film   3.0 SP  
Prerequisite: MADT 266.
The origins and major movements in the area of the documentary film. Students produce a documentary including research, screenwriting, development, preproduction, production and post-production. 2 hours lecture, 2 hours activity. (001683)
MADT 344 American Cinema   3.0 FS  
The course offers a survey of American film from historical, industrial, cultural, and stylistic perspectives. In Fall, the content of the course focuses on the beginnings of cinema until the 1950's; in Spring, the content of the course focuses on the 1960's to the present. Readings and screenings explore key American directors, genres, film movements, and technological advancements in relation to industrial and cultural shifts. Open to non-majors. 2 hours lecture, 2 hours activity. (001677)
MADT 362 Media Performance   3.0 SP  
Prerequisites: MADT 103W, MADT 216.
The skills and techniques of announcing in audio, slide tape, film, and video presentations. Areas covered include copy interpretation and the objective delivery of scripted and ad-lib material in a variety of audio, film, video, and live presentations. 2 hours discussion, 2 hours activity. (001715)
MADT 363 Broadcast News   3.0 FA  
Prerequisites: MADT 103W, MADT 216.
Theory, practice, and techniques involved in gathering, writing, and reporting broadcast news. 2 hours discussion, 2 hours activity. (001714)
MADT 365 Media Management and Sales   3.0 SP  
Prerequisite: MADT 261 (with a grade of C- or higher) or faculty permission.
The programming and management principles involved in the operation of telecommunication facilities. Course content includes sales, media analytics, advertising, programming, legal and ethical management responsibilities, and other related topics. Industry professionals are frequent guest speakers. 3 hours lecture. (001717)
JOUR 260W Writing for Mass Media (W)   3.0 FS  W
Prerequisite: ENGL 130W or JOUR 130W.
Techniques of information gathering and writing for various audiences in the mass media. Required course for the Options in News-Editorial and Public Relations. Students must earn a grade of C or higher to advance to subsequent writing courses in the Department of Journalism. Students who do not receive at least a C may repeat the course. 3 hours lecture. This is an approved Writing Course. (004838)
JOUR 265 Survey of PR and Media Relations   3.0 FS  
Prerequisites: Sophomore standing; JOUR 260W (may be taken concurrently) for Journalism majors.
A survey of public relations: problems and issues, organization and operations, skills and techniques, careers and opportunities. 3 hours lecture. (001995)
Catalog Cycle:21