The Certificate in Entrepreneurship

Course Requirements for the Certificate: 21 units

The following courses, or their approved transfer equivalents, are required of all candidates for this certificate.

Candidates for the certificate must be accepted by the University, but it is not necessary to complete the requirements for a bachelor's degree in order to receive the Entrepreneurship Certificate. Please consult with the chair of the Department of Management or the Undergraduate Business Advising Office.

A grade point average of 2.5 must be earned for courses required for the certificate, with at least a "C" earned in each course.

3 courses required:

SUBJ NUM	Title	Units	Semester Offered
MGMT 450	Introduction to Entrepreneurship	3.0	FS
Prerequisite: Junior standing or faculty permission. Focuses on the critical role of recognizing and creating opportunities as well as critical tools for analyzing a new business idea. Provides an overview of entrepreneurship including success factors and the entrepreneurial process. 3 hours lecture. (005722)
MGMT 451	Business Plan Development and Financing	3.0	FS
Prerequisite: MGMT 450; Completion of lower division core for ESBM option only. Focuses on all aspects of the start-up business planning process including the business concept, market and industry analysis, human resources, and the financial planning necessary to establish the business. Students engage in primary and secondary research to identify customer and competitor attributes, create realistic cost, revenue, and cash-flow forecasts, identify funding sources, business valuation and a potential exit strategy. Students are required to participate in experiential activities outside of class such as pitching for funding, entering business concept competitions or engaging in other activities in the local entrepreneurial community. 3 hours lecture. (005723)
MGMT 452	Launching and Managing New Ventures	3.0	FS
Prerequisite: MGMT 451, BLAW 415 for Entrepreneurship and Small Business Management option only. Designed to provide students with the practical knowledge to prepare them for opening and managing a business. The course requires students to move their business concepts through the detailed operational steps involved in starting a business including those that deal with legal, financial, operations, hiring, insurance, sales and marketing among others. An experiential, collaborative approach is taken where students develop and present multiple iterations of their business concepts in-class to fine-tune their launch plans and their pitch to obtain start-up funding. Students are required to participate in business concept competitions and to engage in other activities with the local entrepreneurial community outside of class. 3 hours lecture. (005724)

4 courses selected from:

SUBJ NUM	Title	Units	Semester Offered
BLAW 415	Entrepreneurship Law	3.0	FS
Prerequisite: MGMT 450 (may be taken concurrently). This course presents an in-depth study of California, federal, and international laws as they affect the management of entrepreneurial and small business enterprises. Emphasis is placed on social policy dimensions as much as practical aspects of the dynamic and ever-changing relationship between government and entrepreneurial ventures. 3 hours lecture. (020569)
BLAW 450	Intellectual Property Law	3.0	SP
This course explores the four fundamental pillars of intellectual property study: 1) patents 2) trademarks 3) copyrights 4) trade secrets. Balance is struck between theory (textbook content of the above four main areas) and practice (students applying theory in joint venture simulations). The text and lectures set out the theory, historical, and present context of intellectual property law. Beyond this, however, a critical component of the course shall focus on applying theory to practice. By semester's end, IP portfolios containing real world intellectual property forms and applications, are complied or constructed by entrepreneurial teams evidencing understanding of each of the four aforementioned domains of intellectual property. 3 hours discussion. (021776)
MGMT 389C	Internship in Management	3.0	FS
Prerequisites: MGMT 303, faculty permission. Students must register directly with a supervising faculty member. For students who wish to gain practical work experience with participating organizations, this course enables students to apply management coursework in an organizational setting. See internship advisor for eligibility requirements, performance requirements, assignments, and methods of evaluation prior to undertaking the internship. For programs offered by the Department of Management, this course may be applied only once for 3 units. 9 hours supervision. Credit/no credit grading. (020578)
MGMT 453	Social Entrepreneurship	3.0	FA
Prerequisite: MGMT 450. This course emphasizes the adaptation of entrepreneurial concepts and practices for creating and developing successful social enterprises. Students explore what distinguishes social innovations and how to apply business start-up knowledge, skills, and abilities in order to accomplish them. 3 hours lecture. (020559)
MGMT 454	Family Business Ventures	3.0	SP
Prerequisite: MGMT 450. This course examines the roles families play in the entrepreneurial process. Students explore the mindset and methods for family enterprises, the advantages and challenges facing family ventures, and issues that arise as family businesses become multi-generational. 3 hours lecture. (020581)
MGMT 455	Digital Entrepreneurship	3.0	FS
Prerequisite: MGMT 450. Using an experiential, project-based approach this course helps students develop the skills and understanding needed to rapidly start-up and manage a new business venture in the digital environment. Students adopt the perspective of the start-up founder implementing the Lean Startup approach to test business models, develop customers, determine product market fit, and ultimately run the online portion of a business. Students gain experience in the evaluation, selection, and implementation of digital tools and platforms. Students learn how to analyze web-generated data to inform real-time decisions and improve business performance. 3 hours discussion. (021522)
MGMT 456	Entrepreneurial Analytics	3.0	FS
Prerequisites: MGMT 450; BSIS 308 for ESBM option only. Designed to provide principles and competencies for industry, product, market, and business analysis from the perspective of the start-up. The course confronts the problem of entrepreneurial survival and growth in the industry environment using data analysis, conceptual maps, and simulation tools with the goal of improving the effectiveness of early-stage decisions on the success of the new venture. 3 hours lecture. (021663)
MGMT 460	Managing for Sustainability	3.0	FS
Prerequisite: MGMT 303. This course examines the ways in which organizations can be managed to meet the triple bottom line: profit, ethical treatment of workers, and environmental sustainability. Students learn to analyze organizational impacts and develop practices that foster a balanced ecosystem as well as organizational effectiveness. 3 hours lecture. (020231)
MGMT 498	Special Topics in Management	1.0 -3.0	FS
Prerequisite: Senior standing. This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. For advanced students who wish to investigate business problems in specialized areas. Application of research methods. 3 hours seminar. Special fee required; see the Class Schedule. (005737)

Note: MGMT 498 must be taken for 3 units.

SUBJ NUM	Title	Units	Semester Offered
MKTG 465	E-Marketing	3.0	FA
Prerequisite: MKTG 371. Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives. 3 hours lecture. (005884)
MKTG 468	Entrepreneurial Marketing	3.0	FS
Prerequisites: MKTG 305; MGMT 450 or MKTG 371. Application of an entrepreneurial and small business mindset to defining and analyzing marketing issues for a new venture. This included product, price, promotions, merchandising, customer experience, distribution and branding strategies, personal selling; and non-traditional approaches to marketing. 3 hours lecture. (020598)
MKTG 473	Strategic Personal Selling	3.0	FS
Prerequisite: MKTG 371. Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment. 3 hours lecture. (005886)