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The Minor in Entrepreneurship and Small Business Management

This minor is open to all majors, including those in Business Administration and Business Information Systems options other than Entrepreneurship and Small Business Management. Non-business majors must meet with Business Advising (GLNN 321, 530-898-4480) and formally declare the minor priors to enrolling in courses.

Course Requirements for the Minor: 18 units

The following courses, or their approved transfer equivalents, are required of all candidates for this minor.

Foundation: 9 units

3 courses required:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
MGMT 450 Introduction to Entrepreneurship   3.0 FS  
Prerequisite: Junior standing or faculty permission.
Focuses on the critical role of recognizing and creating opportunities as well as critical tools for analyzing a new business idea. Provides an overview of entrepreneurship including success factors and the entrepreneurial process. 3 hours lecture. (005722)
MGMT 451 Business Plan Development and Financing   3.0 FS  
Prerequisite: MGMT 450; Completion of lower division core for ESBM option only.
Focuses on all aspects of the start-up business planning process including the business concept, market and industry analysis, human resources, and the financial planning necessary to establish the business. Students engage in primary and secondary research to identify customer and competitor attributes, create realistic cost, revenue, and cash-flow forecasts, identify funding sources, business valuation and a potential exit strategy. Students are required to participate in experiential activities outside of class such as pitching for funding, entering business concept competitions or engaging in other activities in the local entrepreneurial community. 3 hours lecture. (005723)
MGMT 452 Launching and Managing New Ventures   3.0 FS  
Prerequisite: MGMT 451, BLAW 415 for Entrepreneurship and Small Business Management option only.
Designed to provide students with the practical knowledge to prepare them for opening and managing a business. The course requires students to move their business concepts through the detailed operational steps involved in starting a business including those that deal with legal, financial, operations, hiring, insurance, sales and marketing among others. An experiential, collaborative approach is taken where students develop and present multiple iterations of their business concepts in-class to fine-tune their launch plans and their pitch to obtain start-up funding. Students are required to participate in business concept competitions and to engage in other activities with the local entrepreneurial community outside of class. 3 hours lecture. (005724)

Business Electives: 3 units

1 course selected from:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
BLAW 415 Entrepreneurship Law   3.0 FS  
Prerequisite: MGMT 450 (may be taken concurrently).
This course presents an in-depth study of California, federal, and international laws as they affect the management of entrepreneurial and small business enterprises. Emphasis is placed on social policy dimensions as much as practical aspects of the dynamic and ever-changing relationship between government and entrepreneurial ventures. 3 hours lecture. (020569)
BLAW 450 Intellectual Property Law   3.0 SP  
This course explores the four fundamental pillars of intellectual property study: 1) patents 2) trademarks 3) copyrights 4) trade secrets. Balance is struck between theory (textbook content of the above four main areas) and practice (students applying theory in joint venture simulations). The text and lectures set out the theory, historical, and present context of intellectual property law. Beyond this, however, a critical component of the course shall focus on applying theory to practice. By semester's end, IP portfolios containing real world intellectual property forms and applications, are complied or constructed by entrepreneurial teams evidencing understanding of each of the four aforementioned domains of intellectual property. 3 hours discussion. (021776)
MGMT 389C Internship in Management   3.0 FS  
Prerequisites: MGMT 303, faculty permission.
Students must register directly with a supervising faculty member. For students who wish to gain practical work experience with participating organizations, this course enables students to apply management coursework in an organizational setting. See internship advisor for eligibility requirements, performance requirements, assignments, and methods of evaluation prior to undertaking the internship. For programs offered by the Department of Management, this course may be applied only once for 3 units. 9 hours supervision. Credit/no credit grading. (020578)
MGMT 444 Managing Project Teams   3.0 FS  
Prerequisite: MGMT 303 for Business majors only, or faculty permission.
Creating team effectiveness and developing project management skills. Includes coverage of the nine project management body of knowledge areas required for professional certification by PMI, the professional code of ethics, and the benefits of diversity on team performance. The course requires use of information technology including spreadsheets, Web-based file storage and sharing, electronic presentations and use of project management software. 3 hours lecture. (005731)
MGMT 453 Social Entrepreneurship   3.0 FA  
Prerequisite: MGMT 450.
This course emphasizes the adaptation of entrepreneurial concepts and practices for creating and developing successful social enterprises. Students explore what distinguishes social innovations and how to apply business start-up knowledge, skills, and abilities in order to accomplish them. 3 hours lecture. (020559)
MGMT 454 Family Business Ventures   3.0 SP  
Prerequisite: MGMT 450.
This course examines the roles families play in the entrepreneurial process. Students explore the mindset and methods for family enterprises, the advantages and challenges facing family ventures, and issues that arise as family businesses become multi-generational. 3 hours lecture. (020581)
MGMT 455 Digital Entrepreneurship   3.0 FS  
Prerequisite: MGMT 450.
Using an experiential, project-based approach this course helps students develop the skills and understanding needed to rapidly start-up and manage a new business venture in the digital environment. Students adopt the perspective of the start-up founder implementing the Lean Startup approach to test business models, develop customers, determine product market fit, and ultimately run the online portion of a business. Students gain experience in the evaluation, selection, and implementation of digital tools and platforms. Students learn how to analyze web-generated data to inform real-time decisions and improve business performance. 3 hours discussion. (021522)
MGMT 456 Entrepreneurial Analytics   3.0 FS  
Prerequisites: MGMT 450; BSIS 308 for ESBM option only.
Designed to provide principles and competencies for industry, product, market, and business analysis from the perspective of the start-up. The course confronts the problem of entrepreneurial survival and growth in the industry environment using data analysis, conceptual maps, and simulation tools with the goal of improving the effectiveness of early-stage decisions on the success of the new venture. 3 hours lecture. (021663)
MGMT 470 Business Dynamics   3.0 FS  
Prerequisites: Junior standing, completion of the BADM lower division core, or faculty permission.
This course offers students training in the use of System Dynamics for managing people in business settings. Students develop computer simulation models that allow them to test alternative management policies. 3 hours lecture. (020495)
MGMT 489B Practicum in Entrepreneurship and Small Business Management   3.0 FA  
Prerequisite: MGMT 451 (may be taken concurrently) and faculty permission.
Students must register directly with a supervising faculty member. The purpose of the course is to offer students the opportunity to learn experientially about the practices, challenges, and decision-making processes faced in launching and/or managing a new venture. See practicum advisor for eligibility requirements, performance requirements, assignments, and methods of evaluation prior to undertaking the practicum. 9 hours supervision. (020583)
MGMT 498 Special Topics in Management   1.0 -3.0 FS  
Prerequisite: Senior standing.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. For advanced students who wish to investigate business problems in specialized areas. Application of research methods. 3 hours seminar. Special fee required; see the Class Schedule. (005737)

Note: MGMT 498 must be taken for 3 units.

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
MKTG 380 Marketing Research   3.0 FS  
Prerequisites: MATH 108, MKTG 305.
User-oriented analysis of the marketing research process, including problem definition, proposal preparation, research design, data collection, sampling methods, data analysis, interpretation, and presentation of findings. 3 hours lecture. (005876)
MKTG 465 E-Marketing   3.0 FA  
Prerequisite: MKTG 371.
Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives. 3 hours lecture. (005884)
MKTG 468 Entrepreneurial Marketing   3.0 FS  
Prerequisites: MKTG 305; MGMT 450 or MKTG 371.
Application of an entrepreneurial and small business mindset to defining and analyzing marketing issues for a new venture. This included product, price, promotions, merchandising, customer experience, distribution and branding strategies, personal selling; and non-traditional approaches to marketing. 3 hours lecture. (020598)
MKTG 473 Strategic Personal Selling   3.0 FS  
Prerequisite: MKTG 371.
Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment. 3 hours lecture. (005886)

Domain Knowledge: 6 units

The Domain Knowledge requirement is intended to convey the concept that students' expertise in the domain of their majors is the likely basis for their new-venture ideas. The requirement permits students in any major to apply 2 courses from their major to the completion of this minor.

Students in all majors select 2 courses as follows:

Any two required upper-division courses in the student's major.

Catalog Cycle:21