MADT 103W
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Writing for Electronic Media (W)
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3.0
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FS
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W
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Prerequisites: ENGL 130I.
An introduction to the styles and formats used in writing for radio, television, multimedia, and the Web. Writing includes commercials /public service announcements, news, and informational programming. 2 hours lecture, 2 hours activity. This is an approved Writing Course. Formerly MADT 103.
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MADT 141
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Media Aesthetics
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3.0
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FS
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This course will explore the elements of visual design as they apply to the production of video and film. An overview of visual literacy will be given, and the application of these elements to the critical analysis of video and film productions will be discussed. Successful completion of this course for majors requires a grade of C or higher. 3 hours lecture.
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MADT 206
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Introduction to Commercial Photography and Digital Imaging
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3.0
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FS
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This course is an introduction to the fundamental vocabulary and techniques of commercial digital photography. Emphasis is placed on developing visual competence in the creation and consumption of lens-based imagery. Course content includes the basics of camera and digital production techniques for color and black and white photographs that are produced as exhibition-quality prints and on-screen imagery for commercial use. Includes a broad-based survey of photo history, contemporary theory, and current issues related to the practice of photography. Open to non-majors. 2 hours lecture, 3 hours laboratory.
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MADT 261
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Foundations of Electronic Media
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3.0
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FS
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Discussion and analysis of the function, structure, organization, operation, regulation, and economics of the various telecommunication industries, including broadcasting, cable, independent production, and other related new technologies. Successful completion of this course for majors requires a grade of C or higher. Required for enrollment in upper-division Media Arts courses. 3 hours lecture.
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MADT 331
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History of Graphic Design
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3.0
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FA
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The course is designed to expose visual communication students to significant graphic forms, personalities, and movements. Students will relate symbolic, typographic, photographic, and illustrative imagery to informative and persuasive media. 3 hours discussion.
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MADT 341
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American Radio and Television
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3.0
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FA
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This course examines the development of radio/television formats, programming types, ideology, and genres from historical and critical standpoints. The impact on cultural functions, political agendas, social judgment, art forms, and human communication will be addressed through interpretation of mediated content. 3 hours discussion.
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MADT 342
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Documentary Film
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3.0
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SP
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Prerequisite: MADT 226 for students in the CDES Media Arts Option.
The origins and major movements in the area of the documentary film. The various uses relating to propaganda, social problems, and personal insight. Production motivations in seeking the mass audience through documentary. Open to non-majors. 3 hours discussion.
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MADT 344
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American Cinema
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3.0
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FA
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Motion picture beginnings. How production, distribution, and use developed to make motion pictures a powerful medium for mass communication. The significance of the motion picture as an entertainment, education, information, and propaganda device meeting unique social needs and purposes. Open to non-majors. 3 hours lecture.
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MADT 362
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Media Performance
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3.0
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SP
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Prerequisites: MADT 103, MADT 216.
The skills and techniques of announcing in audio, slide tape, film, and video presentations. Areas covered include copy interpretation and the objective delivery of scripted and ad-lib material in a variety of audio, film, video, and live presentations. 2 hours discussion, 2 hours activity.
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MADT 363
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Broadcast News
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3.0
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FA
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Prerequisites: MADT 103, MADT 216.
Theory, practice, and techniques involved in gathering, writing, and reporting broadcast news. 2 hours discussion, 2 hours activity.
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